Mumbai | April 22, 2016

Match Your Motivational Tactic to the Situation With Ayelet Fishbach, Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing

Registration now closed


How do you know if you are selecting the right motivational strategies to convince your employees, peers, and even yourself to work smarter and harder?

Behavioral scientists have been researching the different ways people motivate themselves and others for decades. Their experiments have shown, for instance, that people work harder when they get feedback, set ambitious goals, and are given incentives. But each of these motivational tools can also unexpectedly backfire. For example, positive feedback can lead recipients to relax their effort, overly ambitious goals can cause employees to give up, and incentives can undermine intrinsic interest.

Chances are that you (at least sometimes) are using the wrong tools under the wrong circumstances. In this discussion, Professor Fishbach will propose a set of guidelines for when and how to use different types of motivational tactics, so that attendees can better understand how to effectively motivate themselves and others.

April 22, 2016

Hotel InterContinental
135 Marine Drive
Mumbai 400020

19:00 - Registration
19:30 - Program and Q&A
20:30 - Reception

Alumni: Rs 500
General: Rs 1000
Current and Prospective Students: Free with Code