We want to demonstrate our commitment to your privacy. In support of the changes to the EU data protection law, we’ve updated our privacy notice effective May 25, 2018.

Mindworks showcases the work and ideas of world-renowned scientists who help advance our collective understanding of the inner workings of human behavior.

Free and open to the public, Mindworks welcomes visitors to explore its interactive exhibits and museum atmosphere, take part in engaging, hands-on research studies, earn prizes for participating, and apply insights from behavioral science to help understand and improve their lives and communities.

Mindworks is operated by the Center for Decision Research at the University of Chicago Booth School of Business and is home to the CDR’s PIMCO Decision Research Laboratories.

Contribute to the Advancement of Science

Some of the world’s leading behavioral scientists, including Nicholas Epley and Nobel laureate Richard H. Thaler, teach and conduct groundbreaking research at Chicago Booth. Through the support of the Center for Decision Research, PIMCO, and others, they and other world-renowned Booth researchers are advancing the field of behavioral science through cutting-edge research.

Mindworks plays an important role in discovering new truths about human judgment and decision-making, explaining to a broad audience the kinds of predictable errors we all make, and demonstrating how to avoid those errors in order to live happier and healthier lives.

Man spinning a face sphere around

What We Do

We offer a number of hands-on learning exhibits that are free and open to the public, and we reward people for participating in research experiments.

What We Do
Closeup of someone writing their regrets

Why We Do It

At Mindworks, we seek to advance the understanding of human behavior. Through empirical data collection and analysis, scientists generate exciting insights that are changing the world.

Why We Do It
A man using an iPad in an exhibit

Why You Should Participate

See how behavioral scientists explore judgment and decision-making through controlled experiments, and earn prizes for your time.

Why You Should Participate
Nicholas Epley

“Mindworks is the only place where you can simultaneously learn about the field of behavioral science and advance it by participating in research. You will learn something new about yourself every visit, because research is constantly progressing.”
—Nicholas Epley, John Templeton Keller Professor of Behavioral Science, Neubauer Family Faculty Fellow, and Faculty Director of the Center for Decision Research

Current Featured Exhibits

Discover one of our interactive exhibits below, or visit Exhibits.

Mindworks exterior at dusk

Schedule Your Visit

Are you ready to plan your visit? We look forward to having you. Schedule now.

Schedule Your Visit

Dive into Mindworks

Prize handed to a recipient

Earn Prizes

Every visitor who participates in a study will earn prizes such as clothing, discounts to museums, and gift cards for local restaurants.

Earn Prizes
Email icon

Stay Engaged with Us

Get information about upcoming events, programs, and behavioral science research from Mindworks.

Stay Engaged with Us