Free and open to all, Mindworks is a working laboratory and interactive discovery center that welcomes the public to participate in, and learn about, behavioral science research, findings, and real-world applications.

Mindworks has two primary goals:

  • Better understand human behavior by engaging a large and diverse group of research participants

  • Empower visitors to improve their lives and communities using insights from behavioral science

Mindworks is operated by the Center for Decision Research at the University of Chicago Booth School of Business and is home to the CDR’s PIMCO Decision Research Laboratories.

In fall of 2018, PIMCO and the CDR announced a partnership in support of CDR’s behavioral science research. In recognition of this investment in research, Chicago Booth’s CDR laboratories were renamed the PIMCO Decision Research Laboratories. The PIMCO Decision Research Laboratories will yield scientific discoveries with the potential to improve individual and social welfare.

Mindworks is made possible by the generous philanthropic support of PIMCO.

Discover More about Mindworks

Mindworks is a one-of-a-kind experience where people can learn more about how their own minds work and, at the same time, contribute to groundbreaking science as participants. It’s a unique hands-on behavioral science lab where you can both study and be studied simultaneously. The center expands research beyond the ivory tower and into our everyday lives.

Prize handed to a recipient

Earn Prizes

Every visitor who participates in a study will earn prizes such as clothing, discounts to museums, and gift cards for local restaurants.

Earn Prizes

Mindworks Staff

Rebecca White

Rebecca White

Director of Lab Services

Rebecca (Becky) oversees the operations of the CDR research labs and partnership data-collection sites. Becky has a PhD in quantitative psychology from the Ohio State University, with a focus on the study of judgment and decision-making, and she is also an adjunct professor of behavioral science at Chicago Booth.

Rebecca White
Jasmine Kwong

Jasmine Kwong

Associate Director, CDR Labs & Programs

Jasmine oversees operations at Mindworks and leads the CDR’s engagement strategy and programming for students, alumni, and the general public. Jasmine has an AB from the University of Chicago and an MBA from Chicago Booth.

Jasmine Kwong
Ayarri Moore

Ayarri Moore

Assistant Director

Ayarri manages daily lab operations by overseeing procedures, project designs, and managing recruitment methods needed for study participation. She reviews and helps optimize and troubleshoot research studies. Ayarri earned a bachelor's in Psychology and a master's in Public Affairs from Xavier University. 

Ayarri Moore
Valerie Nguyen

Valerie Nguyen

Lab Manager

Valerie facilitates faculty and student research and helps to disseminate behavioral science insights to visitors at Mindworks. She also implements social and research programming for CDR labs research assistants. 

Valerie Nguyen
Zen Nguyen

Zen Nguyen

Lab Manager

Zen serves as a research project manager for studies conducted by faculty, graduate students, and principal researchers at the Center for Decision Research. She is also responsible for managing inventory and accounting records at Mindworks. Her research interests are quantitative methodologies for social sciences and game theory.

Zen Nguyen
Andrea Rivera-Martinez

Andrea Rivera-Martinez

Lab Research Assistant

Andrea supports operations and research projects conducted at Mindworks. She also assists in communication and recruitment efforts for the CDR's labs. Andrea joined the CDR as a research assistant through the HBCU & HSI Bridge Scholarship Program at the Graham School after graduating from the University of Puerto Rico with a BA in Psychology.

Andrea Rivera-Martinez
Katerina Townsend

Katerina Townsend

Lab Manager, Operations & Outreach

Katerina helps manage the day-to-day operations at Mindworks as well as the research projects that come through the lab. She also manages outreach and communications efforts for the CDR labs. Katerina previously worked for the CDR as a research assistant while completing her MA at the University of Chicago.

Katerina Townsend
Adam Vargas

Adam Vargas

Web-Based Research Programmer

As the CDR's Web-Based Research Programmer, Adam assists Mindworks by developing, programming, and troubleshooting computer-based study materials. He focuses on modern web application frameworks and provides support for studies on Qualtrics using JavaScript. Adam received his BA in Psychology from the University of Notre Dame and is a certified professional programmer.

Adam Vargas
View of the Mindworks space from the window

About Mindworks

We deliver an immersive experience designed to further the scientific understanding of human behavior and help visitors improve their lives.

About Mindworks

Media Contact

Mindworks welcomes visits and inquiries from members of the press. Please contact Mark Temelko, director of communications at the Center for Decision Research: mark.temelko@chicagobooth.edu or 773-834-5284.

Employment Opportunities

If you love behavioral science and are interested in learning about potential employment opportunities at Mindworks, please see How to Get Involved or email us.

Contact Us

The most commonly asked questions are addressed on our Frequently Asked Questions page. If you are still unable to find the answer to your question or would like more information, feel free to contact Mindworks.
Email Mindworks