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Free and open to all, Mindworks is a working laboratory and interactive discovery center that welcomes the public to participate in, and learn about, behavioral science research, findings, and real-world applications.

Mindworks has two primary goals:

  • Better understand human behavior by engaging a large and diverse group of research participants

  • Empower visitors to improve their lives and communities using insights from behavioral science

Mindworks is operated by the Roman Family Center for Decision Research at the University of Chicago Booth School of Business and is home to the center's PIMCO Decision Research Laboratories.

In fall of 2018, PIMCO and the Roman Family CDR announced a partnership in support of behavioral science research. In recognition of this investment in research, the center's laboratories were renamed the PIMCO Decision Research Laboratories. The PIMCO Decision Research Laboratories will yield scientific discoveries with the potential to improve individual and social welfare.

Mindworks is made possible by the generous philanthropic support of PIMCO.

Discover More about Mindworks

Mindworks is a one-of-a-kind experience where people can learn more about how their own minds work and, at the same time, contribute to groundbreaking science as participants. It’s a unique hands-on behavioral science lab where you can both study and be studied simultaneously. The center expands research beyond the ivory tower and into our everyday lives.

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Earn Prizes

Every visitor who participates in a study will earn prizes such as clothing, discounts to museums, and gift cards for local restaurants.

Earn Prizes

Mindworks Staff

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Rebecca White

Labs Director 

Rebecca (Becky) oversees the operations of the center's research labs and partnership data-collection sites. Becky has a PhD in quantitative psychology from the Ohio State University, with a focus on the study of judgment and decision-making, and she is also an adjunct professor of behavioral science at Chicago Booth.

Rebecca White
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Jasmine Kwong

Director, Mindworks

Jasmine Kwong oversees research operations at Mindworks, the world’s first behavioral science discovery center in the heart of Chicago’s cultural corridor downtown. She leads Mindworks' engagement strategy and programming for students, alumni, and the general public. Jasmine has an MBA and AB from the University of Chicago.

Jasmine Kwong
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Brian Ge

Research Professional

Brian works to promote positive visitor experiences at Mindworks and also coordinates with Roman Family CDR faculty collaborators to facilitate research operations. Brian earned an MA in the Social Sciences with a Psychology concentration from the University of Chicago.

Brian Ge
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Yui Ito

Research Professional

Yui helps facilitate research for faculty, students, and researchers at the Roman Family Center for Decision Research. She also trains and manages research assistants and helps ensure the visitor experience is engaging and interactive. Yui has her BS in Health Sciences from DePaul University and her MS and OTD from UIC.

Yui Ito
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Donald Lyons

Associate Director

Don manages research professionals who carry out research operations in the Mindworks Labs and oversees the operations that support research. Don is a part-time MBA student at Booth and previously served as Lab Manager for Nicholas Epley. 

Donald Lyons
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Dylan Morrow

Research Professional

Dylan helps to advance research for faculty, researchers, and collaborators at the Roman Family Center for Decision Research. Dylan gained his BS in Psychology (Neuroscience Track) and BA in Philosophy from the University of Massachusetts Amherst, and he earned his MA (Psychology Concentration) from the University of Chicago.

Dylan Morrow
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Eliana Polimeni

Chief Scientist

Eliana is a Principal Researcher at the Roman Family Center for Decision Research and serves as the Chief Scientist at Mindworks. Eliana studies the ways in which people's beliefs tend to be miscalibrated and how these beliefs might lead people to make suboptimal decisions. Eliana completed her PhD in Management & Organization at the Kellogg School of Management in 2023.

Eliana Polimeni
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Andrea Rivera-Martinez

Lab Research Assistant

Andrea supports operations and research projects conducted at Mindworks. Andrea joined the center as a research assistant through the HBCU & HSI Bridge Scholarship Program at the Graham School after graduating from the University of Puerto Rico with a BA in Psychology.

Andrea Rivera-Martinez
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Katerina Townsend

Assistant Director

Katerina helps manage the day-to-day operations at Mindworks as well as the research projects that come through the lab. She also manages outreach and communications efforts for the Roman Family CDR labs. Katerina previously worked for the center as a research assistant while completing her MA at the University of Chicago.

Katerina Townsend
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Adam Vargas

Senior Web Applications Developer

As the Roman Family CDR's Senior Web Applications Developer, Adam develops and troubleshoots research applications. He focuses on both client- and server-rendered, modern web app frameworks and is lead developer of the MyCDR study management app. Adam received his BA in Psychology from the University of Notre Dame and is a certified professional programmer.

Adam Vargas
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Jenna Williams

Lab Research Assistant

Jenna supports operations and research projects conducted at Mindworks. Additionally, she assists in centering and supporting the Mindworks visitor experience. Jenna comes from a hospitality background, has her BA in International Relations from Grand Valley State University, and her MA from the University of Chicago.

Jenna Williams

Media Contact

Mindworks welcomes visits and inquiries from members of the press. Please contact Mark Temelko, director of operations and external relations at the Roman Family Center for Decision Research: mark.temelko@chicagobooth.edu or 773-834-5284.

Employment Opportunities

If you love behavioral science and are interested in learning about potential employment opportunities at Mindworks, please see How to Get Involved or email us.

Contact Us

The most commonly asked questions are addressed on our Frequently Asked Questions page. If you are still unable to find the answer to your question or would like more information, feel free to contact Mindworks.
Email Mindworks