By understanding the influence of these forces, we can design situations to help nudge ourselves toward decisions that are better aligned with our goals and values, creating clear paths toward a happier and healthier life.

Images from the Exhibit

Two men talking in front of the wall and a woman adding shapes
Man and woman talking by the directions
Two men talking in front of the wall and a woman adding shapes

Schedule Your Visit

Are you ready to visit Mindworks? We look forward to having you.

Schedule Now

Further Readings: The Science behind the Exhibit

The real-world applications of choice architecture are numerous and varied, each employing different tactics to nudge people toward behavior that aligns with their goals and preferences.

  • Thaler, R. H., & Sunstein, C. R. (2009). Nudge: Improving Decisions about Health, Wealth, and Happiness. New York: Penguin Books, 2009.
  • Woolley, K., & Fishbach, A. (2016). For the fun of it: Harnessing immediate rewards to increase persistence in long-term goals. Journal of Consumer Research, 42(6), 952–966.
  • Goswami, I., & Urminsky, O. (2016). When should the ask be a nudge? The effect of default amounts on charitable donations. Journal of Marketing Research, 53(5), 829–846.
  • Richard H. Thaler, Behavioral economics from nuts to ‘nudges’
  • Imas, A., Kuhn, M., & Mironova, V. (2021). Waiting to Choose: The Role of Deliberation in Intertemporal Choice. American Economic Journal: Microeconomics.
  • Dean, J. T., & Jayachandran, S. (2019, May). Changing family attitudes to promote female employment. In AEA Papers and Proceedings (Vol. 109, pp. 138–42).
  • Sussman, A. B., & Olivola, C. Y. (2011). Axe the tax: Taxes are disliked more than equivalent costs. Journal of Marketing Research, 48(SPL), S91–S101.

Explore More Mindworks Exhibits

Share This Page

Tell your friends and family about this Mindworks exhibit on social media.

Share This Page