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By understanding the influence of these forces, we can design situations to help nudge ourselves toward decisions that are better aligned with our goals and values, creating clear paths toward a happier and healthier life.

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Further Readings: The Science behind the Exhibit

The real-world applications of choice architecture are numerous and varied, each employing different tactics to nudge people toward behavior that aligns with their goals and preferences.

  • Thaler, R. H., & Sunstein, C. R. (2009). Nudge: Improving Decisions about Health, Wealth, and Happiness. New York: Penguin Books, 2009.
  • Woolley, K., & Fishbach, A. (2016). For the fun of it: Harnessing immediate rewards to increase persistence in long-term goals. Journal of Consumer Research, 42(6), 952–966.
  • Goswami, I., & Urminsky, O. (2016). When should the ask be a nudge? The effect of default amounts on charitable donations. Journal of Marketing Research, 53(5), 829–846.
  • Richard H. Thaler, Behavioral economics from nuts to ‘nudges’
  • Imas, A., Kuhn, M., & Mironova, V. (2021). Waiting to Choose: The Role of Deliberation in Intertemporal Choice. American Economic Journal: Microeconomics.
  • Dean, J. T., & Jayachandran, S. (2019, May). Changing family attitudes to promote female employment. In AEA Papers and Proceedings (Vol. 109, pp. 138–42).
  • Sussman, A. B., & Olivola, C. Y. (2011). Axe the tax: Taxes are disliked more than equivalent costs. Journal of Marketing Research, 48(SPL), S91–S101.

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