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Things are not always as they seem. In this exhibit, you’ll experience how your eyes, and your mind, can sometimes play tricks on you. Do you think you’ll be able to guess what’s off about these faces before rotating them to reveal the answer?

Images from the Exhibit

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Further Readings: The Science behind the Exhibit

Just as your eyes can fool you, our common-sense intuitions can also lead us astray in surprising, but ultimately predictable, ways. The world is endlessly complex, and your mind often has to take shortcuts that can lead to imperfect judgments and decisions.

Behavioral scientists try to understand how the human mind works in order to give you the knowledge and tools to make wiser choices and live better.

  • Dahl, C. D., Logothetis, N. K., Bülthoff, H. H., & Wallraven, C. (2010). The Thatcher illusion in humans and monkeys. Proceedings of the Royal Society B: Biological Sciences, 277(1696), 2973-2981.
  • Risen, J. L. (2016). Believing what we do not believe: Acquiescence to superstitious beliefs and other powerful intuitions. Psychological Review, 123(2), 182.
  • Strulov-Shlain, A. (2019). More than a Penny’s Worth: Left-Digit Bias and Firm Pricing. Chicago Booth Research Paper, (1922).
  • Bartels, D. M. (2006). Proportion dominance: The generality and variability of favoring relative savings over absolute savings. Organizational Behavior and Human Decision Processes, 100(1), 76-95.
  • Dietvorst, B. J., & Bharti, S. (2020). People reject algorithms in uncertain decision domains because they have diminishing sensitivity to forecasting error. Psychological Science, 31(10), 1302-1314.
  • Chaudhry, S.J., Hand, M., & Kunreuther, H. (2021) Broad bracketing for low probability events, Journal of Risk and Uncertainty, 61(3), 211244.
  • Levine, E. E., Roberts, A. R., & Cohen, T. R. (2020). Difficult conversations: Navigating the tension between honesty and benevolence. Current Opinion in Psychology, 31, 3843.

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