Tech Product Management and Product Marketing Management Workshop

Kilts Speaker Series

As the technology startup culture continues to grow, so do consumer expectations for high-quality products that deliver a great user experience, exceptional design, and longevity. The need for experts across all areas involving products—from technology, to design, to data analysis—is higher than ever. This is where the product manager and product marketing manager come in.

The interactive Tech Product Management and Tech Product Marketing Management Workshop provides students with the knowledge and skills they need to take on internships and full-time roles in product management and product marketing management, particularly within the tech industry. Participants work with and learn from seasoned product managers and product marketing managers at well-known companies such as Amazon, Facebook, and Google. The workshop is hosted in collaboration with the Full-Time Booth Technology Group.

Past events have given students an in-depth look at what a product manager does, how the role differs across companies, career paths available to product managers, and the qualities of a successful product manager and product marketing manager—regardless of industry.

Upcoming Events

The Tech Product Management and Product Marketing Management Workshop takes place in Fall Quarter every year. Updates for the next event will be available in Fall Quarter 2020.

Past Speakers

The 2019 Tech Product Management and Product Marketing Management Workshop was hosted by the Booth Technology Group and sponsored by the Kilts Center for Marketing to prepare students for product management and product marketing management case interviews--both for internships and full-time roles. The day consisted of a panel of alumni, moderated by Professor Art Middlebrooks, who discussed what it is like in a Day in the Life of a Product Manager and Product Marketing Manager.

Watch the Panel Discussion>>

After the panel, alumni hosted breakout sessions where they discussed various topics related to the role of Product Managers and Product Marketing Managers.

During lunch, students were treated to a fireside chat featuring Joe Fuster, Group Vice President of the Customer Experience Cloud at Oracle, and Professor Art Middlebrooks. Joe discussed his own career at Oracle and gave students advice on how they might go about planning their own careers.

Zimran Ahmed headshot

Zimran Ahmed, ’03

Product Manager, Facebook

Zimran graduated from Booth way back in '03 and has built at least one of pretty much everything. Currently Product Lead for games at Facebook. Loves coming back to visit Chicago every summer.

Joe Fuster

Group Vice President of Customer Experience Cloud, Oracle

Joe Fuster leads overall product marketing, strategy and executive messaging for the Oracle Customer Experience solutions. During his Oracle tenure, the Customer Experience portfolio has become a growth engine for Oracle while also increasing customer cloud adoption and satisfaction. With operational experience in over 60 countries, Joe Fuster is a frequent global speaker on Digital Transformation, Data Clouds and Artificial Intelligence. Prior to Oracle, Joe Fuster has worked across the CRM spectrum for over twenty five years in a variety of executive roles at Salesforce.com, Siebel Systems, PeopleSoft and SAP.

Eunice Kim headshot

Eunice Kim, ’05

Director, Google Play

Eunice is an 9-year veteran of Google Play and currently leads the Business Innovation team.  She has held numerous positions in both Product Management and Product Marketing and currently focuses on building new commercial services for Google Play and Android. Prior to Google, she was a Director of Product Management at Like.com, a Brand Manager at Pepsico, and a Senior Finance Manager at Adobe Systems. She also serves on the Board of Directors for Cure CMD. Eunice earned a bachelor's degree at Columbia University and an MBA at the University of Chicago Booth School of Business.

Jessica Peet headshot

Jessica Peet, ’14

Senior Leader, Product Marketing, Amazon

Jess graduated from Booth in 2014 and has been at Amazon since then, most recently leading a Product Marketing team for Alexa.

Matt Preyss headshot

Matt Preyss, ’14

Product Marketing Manager, Autonomous Driving & Connected Services, HERE Technologies

Matt Preyss is the Product Marketing Manager of Autonomous Driving & Connected Services at HERE Technologies, supporting one of the most complex technical challenges associated with driverless cars: building a highly precise, machine-readable map that self-driving cars need to ensure passenger comfort. Additionally, Matt leads the marketing efforts for HERE’s connected services portfolio, providing customers the services they need to compete in an increasingly digital world. Matt leads the team communicating HERE’s product value to the market, from training the sales force to developing the marketing tools needed throughout the buyer journey, and campaigns to attract new prospects and customers.

Sarav Subramani, ’08

Product Strategy and Innovation Lead, Groupon

Sarav Subramani is an experienced leader in the product management and analytics spaces having helped companies launch both B2B and B2C products. I’ve worked with companies both big and small in defining problem areas and solutions across many industries with a focus on the customer need and the ability to influence and shape that need. My background is relatively diverse with an initial focus on consulting and a transition to product management after realizing it was the discipline that best matched my diverse skill sets, education, and personal interests. In my current role, I help define the vision, strategy, and roadmap for Groupon's local experiences across merchants and consumers.

Satyajeet Salgar Video

A Foundation for Making Tough Decisions

Satyajeet Salgar, ’07, talks about how his Booth MBA gave him a foundation he can return to when he needs to make tough decisions as a product manager at Google.

Related Content

Explore more from the Kilts Center.

Insights to Your Inbox

Sign up to receive emails from the Kilts Center to stay up to date on faculty research, alumni and student stories, and marketing at Booth.

Connect with Kilts

Connect with Kilts

Engage with the Kilts Center on social media by joining our LinkedIn showcase page.

Connect on LinkedIn »

Leverage Your Social Network

Share insights from the Kilts Center with colleagues and connections who share your passion for marketing.

Share This Page