At weekly Marketing Workshops, top scholars from leading universities such as NYU Sloan School of Management, the Massachusetts Institute of Technology, and Columbia University present their research to the Booth community.
Recent workshops have focused on research into the neural mechanisms that underlie the decision-making process; why consumers prefer products that were made by mistake to products made intentionally; and the use of machine learning to more efficiently find and remove lead infrastructure in water utilities.
The Marketing Workshop provides faculty and PhD students with insights into the latest research trends, as well as opportunities to network with leading faculty from other business schools. The event is held once a week during the academic year at the Charles M. Harper Center in Hyde Park.
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