This workshop invites recent marketing alumni to mentor MBA students in the art of fielding marketing case questions. Alumni meet with small groups of students to simulate the case-interview process involved in internship recruiting. Students get practical experience showcasing their knowledge, skills, and creativity.
The workshop is a partnership among the Kilts Center, the Full-Time MBA Marketing Group, and the Booth Marketing Club. Students are connected with alumni working in their area of interest, so they can get tailored feedback on their performance.
The workshop has helped many students get their top-choice internship. The workshop is also an opportunity for students to build their professional networks and make important connections with alumni who are leaders in their chosen industries.