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Marketing Case Prep Workshop

Marketing Case Prep Workshop This workshop invites recent marketing alumni to mentor MBA students in the art of fielding marketing case questions. Alumni meet with small groups of students to simulate the case-interview process involved in internship recruiting. Students get practical experience showcasing their knowledge, skills, and creativity.

The workshop is a partnership among the Kilts Center, the Full-Time MBA Marketing Group, and the Booth Marketing Club.

The workshop has helped many students get their top-choice internship. The workshop is also an opportunity for students to build their professional networks and make important connections with alumni who are leaders in their chosen industries.

Upcoming Workshops

There are no upcoming workshops at this time.

Past Workshops

2018 Alumni Volunteers:

Juan Boido, '13 (Beam Suntory)
Pooja O’Meara, '11 (MillerCoors)
Heather Hellmuth, '17 (Whirlpool)
Hannah Kay, '17 (Tyson)
Dana Mason, '16 (MillerCoors)
Matt Riezman, '15 (Kraft Heinz)
Jamey Stengel, '13 (PepsiCo)
Emily Theis, '15 (PepsiCo)

Past Alumni Mentors

Ashwin Chandramouli, ’08

Marketing Lead of US AlinIQ, Abbott

Chandramouli has more than 12 years of experience in the investment banking, consumer packaged goods, and health-care industries. He’s guided long-term brand strategy, integrated marketing, new-product development, market research, and more for large corporations as well as startups.

Emily Theis, ’15

Marketing Manager of Gatorade, PepsiCo

In just two years, Theis worked her way up from intern to marketing manager of PepsiCo’s global Gatorade brand. While a student at Booth, Theis helped launch the food tech startup Maestro (later rebranded to Tovala), which won first place in the Edward L. Kaplan, ’71, New Venture Challenge.

Dana Mason, ’16

Associate Brand Manager of Coors Light, MillerCoors

Mason started at MillerCoors as an intern while an MBA student at Chicago Booth. After graduation, MillerCoors hired her as associate brand manager of Leinenkugel’s. Most recently, Mason shifted to the Coors Light brand, where she identifies marketing trends, develops marketing plans, and oversees long-term brand strategy.

More Kilts Center Events

The Kilts Center holds workshops, conferences, speaker series, and other programs—each offering members of our community the opportunity to learn, network, and grow.

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Experiential Learning

The marketing curriculum at Booth includes courses that accelerate learning by allowing students to devise and provide business solutions to company sponsors.

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Paying It Forward

See why Grace Needleman, ’16, rallied her fellow brand managers at MillerCoors to sponsor a case competition through the Kilts Center.

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