QME Conference
The annual conference co-sponsored by the Kilts Center invites faculty and PhD students, as well as other marketing experts from across the world, to present their work in marketing, economics, and statistics.
QME Conference
Events and Learning Opportunities
Engage with and learn from trailblazers.
The Kilts Center hosts events that facilitate the study and practice of marketing as well as deepen relationships across our community.
For MBA and specialized masters students, we offer programs and activities that reflect Booth’s philosophy that marketing skills are essential to selling products and growing a business. For faculty and PhD students, the Center provides opportunities to share research and engage in conversations focused on challenging the status quo.
Marketing fundamentals equip business leaders to drive growth in a company. Most Kilts Center programs are relevant to a broad set of career interests, offering opportunities to learn about the power of marketing at work. Select events are geared towards preparing students to recruit and build skills specifically for tech product management (PM), product marketing management (PMM), brand management (Brand), and general management (GM).
Scheduled events will include active links in the table below. The Kilts Center promotes events via student email listservs and student-led groups.
| Event | Description | Career Interest |
|---|---|---|
Upcoming Events |
||
Explore Harper |
Meet the Kilts Center team as you explore Harper Center and learn about our programs, events, and opportunities. |
General Interest |
Learn to Drive Growth - in your Career and in Business, with Ann Mukherjee, AB '87, MBA '94Monday, October 5 12:45 – 1:15 p.m. CT |
Ann Mukherjee shares how she has driven growth and created value throughout her career and as a member of the C-suite. |
Brand Mgmt/Gen Mgmt |
Alumni Insights on Brand, Product & PMMMonday, October 12 4:45 – 6 p.m. CT |
Students will hear directly from experienced alumni who’ve navigated Brand Management, Product Management, and Product Marketing Management career paths, with the opportunity to ask questions during breakout sessions. |
Tech PM/PMM Brand Mgmt/Gen Mgmt |
Kilts Speaker Series with G. Scott Uzzell, MBA '98Thursday, October 22 11:45 a.m. – 1:45 p.m. CT Harper Center, Room 104 |
Join industry leader G. Scott Uzzell, MBA '98, as he shares career insights and lessons in leadership, brand building, and growth. Part of the Kilts Speaker Series, featuring executive alumni exploring trending topics, challenges, and best practices in driving business success. |
Brand Mgmt/Gen Mgmt |
Kilts Case CompetitionDetails forthcoming |
Teams tackle a real-world case and present solutions to a judges’ panel, applying marketing frameworks in practice. |
Tech PM/PMM |
Tech PM/PMM Interview Prep WorkshopSaturday, November 7 11 a.m. – 3:30 p.m. CT Gleacher Center Details forthcoming |
Prepare for product management and product marketing management case interviews with this interactive in-person interview prep workshop. Students work with PM/M alumni in small groups to gain practical interview skills and enhance their familiarity with essential case studies frameworks. |
Tech PM/PMM |
CPG Case Interview PrepTuesday, November 17 5:30 – 8:30 p.m. CT Gleacher Center |
Master the art of marketing case questions with guidance from recent Booth alumni in the CPG space. A hands-on workshop where you'll participate in small group simulations of marketing case interviews. |
Brand Mgmt/Gen Mgmt |
Intro to UX Design for Product ManagersWinter quarter |
Join David London, MBA ’14, to learn the fundamentals of UX design, how it intersects with product management, and how to collaborate effectively with UX professionals. |
Tech PM/PMM |
An Introduction to the PR/FAQ MethodWinter quarter |
Learn the “working backwards” approach used by PMs at leading tech companies. Explore the PR/FAQ framework for shaping compelling product narratives. |
Tech PM/PMM |
Mastering the PM InterviewWinter quarter |
Join Jen Le, MBA ’18, author of PM Interview Secrets, to learn proven strategies for standing out in Product Management interviews. |
Tech PM/PMM |
Breaking the Internet: The Pop-Tarts BowlWinter quarter |
Learn how the Pop-Tarts Bowl became a viral marketing phenomenon, driving massive engagement and redefining brand experiences. |
Brand Mgmt/Gen Mgmt |
Marketing and Management ForumSpring quarter |
This annual event is a unique opportunity to connect with an elite group of CEOs, CPOs, and other high-ranking alumni executives through small-group discussions. |
Tech PM/PMM |
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For Master in Management and Master in Finance students we offer wide-ranging opportunities to hear from academic and industry experts and engage with peers. Booth’s approach to marketing equips future business leaders with the skills needed to drive growth in any organization. Interested students can learn about the power of marketing and prepare for early roles in product and brand management.
Scheduled events will include active links in the table below. We also promote events via student email listservs and student-led groups.
| Event | Description | |
|---|---|---|
Upcoming Events |
||
Explore Harper |
Meet the Kilts Center team as you explore Harper Center and learn about our programs, events, and opportunities. |
|
Learn to Drive Growth - in your Career and in Business, with Ann Mukherjee, AB '87, MBA '94Monday, October 5 12:45 – 1:15 p.m. CT |
Ann Mukherjee shares how she has driven growth and created value throughout her career and as a member of the C-suite. |
|
Alumni Insights on Brand, Product & PMMMonday, October 12 4:45 – 6 p.m. CT |
Students will hear directly from experienced alumni who’ve navigated Brand Management, Product Management, and Product Marketing Management career paths, with the opportunity to ask questions during breakout sessions. |
|
Kilts Speaker Series with G. Scott Uzzell, MBA '98Thursday, October 22 11:45 a.m. – 1:45 p.m. CT Harper Center, Room 104 |
Join industry leader G. Scott Uzzell, MBA '98, as he shares career insights and lessons in leadership, brand building, and growth. Part of the Kilts Speaker Series, featuring executive alumni exploring trending topics, challenges, and best practices in driving business success. |
|
Kilts Case CompetitionDetails forthcoming
|
Teams will have one week to tackle the case challenge and then present their ideas in person to the judges’ panel.
|
|
CPG Case Interview PrepTuesday, November 17 5:30 – 8:30 p.m. CT Gleacher Center
|
Master the art of marketing case questions with guidance from recent Booth alumni in the CPG space. A hands-on workshop where you'll participate in small group simulations of marketing case interviews. |
|
Intro to UX Design for Product ManagersWinter quarter |
Join David London ’14 to learn what UX design is, how product interacts with UX, and tips for working with UX professionals. |
|
Breaking the Internet: The Pop-Tarts BowlWinter quarter |
Discover how the Pop-Tarts Bowl became a marketing sensation, breaking the internet with viral campaigns that drove billions of impressions, skyrocketed sales, and redefined brand experiences. Join Alex Sotiropoulos, ’21, as he reveals the bold strategies and creative risks behind these groundbreaking activations. |
|
Marketing and Management ForumSpring Quarter |
This annual event is a unique opportunity to connect with an elite group of CEOs, CPOs, and other high-ranking alumni executives through small-group discussions. |
|
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The Kilts Center sponsors or co-sponsors a number of marketing academic workshops, conferences, and webinars that convene scholars to exchange ideas focused on quantitative and behavioral marketing research for PhD students, Chicago Booth faculty, and faculty from other institutions.
Kilts Faculty Fellow Research Talks
The Kilts Center hosts lunch-n-learn events featuring visiting marketing academics whose expertise complements the research environment at Booth.
Kilts Faculty Fellow Research Talks
Marketing Research Workshop
All are welcome in this workshop, where faculty, PhD students, and outside speakers from around the world present their research.
Marketing Research Workshop
New Data for Consumer Insights Conference
This conference will showcase how new data sources are transforming consumer research. Scholars from various fields will share insights on the tools and methods shaping the future of marketing and economics.
New Data for Consumer Insights ConferenceTest
Since our founding in 1999 by James M. Kilts, ’74, the Kilts Center community has been a nexus for alumni across all industries. Senior-level executives regularly share their expertise with Booth students and the general Kilts Center community, amplifying the experience for all.
Ann Mukherjee Marketing Summit
The Ann Mukherjee Marketing Summit is an annual, invite-only event that connects our world-class faculty and an elite group of alumni to share their research and learnings around a timely theme each year.
Ann Mukherjee Marketing Summit
Marketing for Good
The Kilts Center’s Marketing for Good series explores how marketers and general managers can use their talents in ways that catalyze positive change.
Marketing for Good
Insights to Your Inbox
Sign up to receive emails from the Kilts Center to stay up to date on faculty research, alumni and student stories, and marketing at Booth.
Connect with the Kilts Center
Stay up to date and connect with the marketing community by following the Kilts Center on LinkedIn.
