The purpose of the LinkedIn Learning + Masterclass event with Jennifer Bublitz from Career Services was to assist students in building upon their LinkedIn profiles as MBA candidates. During the event, students also learned more about the LinkedIn Masterclass available to students at Booth. This event is an example of the type of programming offered to Boothies within the Chicago Business Fellows Program.
What are your key takeaways from the recent LinkedIn event?
AJ: My key takeaway from this presentation was how important it is to shape your entire profile around the job you are looking to obtain. I knew that to be true regarding the job experience wording, the same as you would for a resume update, but had not considered that you should also be updating the headshot, banner image, title, etc. There are key buzzwords that you should incorporate to ensure you come up in recruiter searches as well. Overall, this event highlighted for me that everything about your profile should reflect the characteristics of the industry you are looking to enter, which is helpful in considering next steps in my future job search.
Jennifer did a great job walking us through the updates mentioned above, but she also showed us the recruiter’s point of view, which is not something we typically get to see. This brought into perspective why these updates are so valuable and how keywords can help your profile stand out. I would recommend more CBF events like this in the future – it was very easy to join during my lunch break and provided a lot of useful information!
KM: I learned some great new insights from the LinkedIn event, such as using a photo analyzer app to maximize people’s perception of your professionalism/likeability/trustworthiness in your profile photo. Also, Jennifer emphasized the importance of using keywords in your headline and skills/endorsements that allow recruiters to search for you. Some of my key focuses in updating my LinkedIn will be including a robust description of my professional background and experience, adding the additional profile sections, and providing a detailed yet succinct career story in the ‘About’ section.
I’d like more events like this to be available in the future. My LinkedIn profile was probably not something that would normally be at the top of my mind, so offerings like this allowed me to realize that I may not be taking full advantage of the recruiting and networking capabilities of LinkedIn.
