Faculty & Research

Waverly Deutsch

Clinical Professor of Entrepreneurship

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5807 South Woodlawn Avenue
Chicago, IL 60637

Waverly Deutsch teaches Building the New Venture – a unique course on entrepreneurial execution. She was awarded the 2004 USASBE Innovative Teaching Pedagogy for the YourCo simulation game, which allows students to develop and run a mock business through all phases of operation. She created this game to parallel the Building a New Venture course and to add experiential learning to the process, leveraging techniques from statistics and the game Dungeons and Dragons. Deutsch has been a full-time coach for the annual New Venture Challenge competition since 2002. In 2012 she became one of the faculty coaches for the companies in the Polsky Center Summer Accelerator Program. From 2006 to 2009, in conjunction with the University of Chicago’s Collegiate Scholars Program, Deutsch pioneered and taught an intensive summer seminar entitled Elements of Entrepreneurship in which promising high school students from the Chicago Public School Systems turn an idea into a business plan in two weeks. In 2015, Deutsch was honored with the Phoenix Faculty award for her contributions to the Booth student community beyond the classroom.

Deutsch’s research focuses on the execution issues entrepreneurs face as they grow their businesses, especially marketing, sales, operations and team building.

In addition to teaching, her self-proclaimed "first love," Deutsch is an active angel investor and advisor to start ups including the Stylisted, Pretty Quick, InterApt, and SwingByte. She served on the board of directors for InContext Solutions, a leading 3D virtual store market research company from 2009 to 2011. She is an advisor to OCA Ventures, a leading technology VC in Chicago, and serves on the board of SmartBet Charities, which uses poker as a vehicle to facilitate entrepreneurial networking in Chicago and raises money for local programs that introduce young people to entrepreneurship education. In her year as managing director of NetFuel Ventures, an internet incubator, Deutsch helped raise seed capital and launch three technology companies before the firm merged with ARCH Development Partners. As executive vice president of marketing and strategy for internet exchange company fob.com, she increased their media visibility by 500 percent. She spent seven years with Forrester Research, helping to grow the company from a 20-person boutique market research firm to a publicly traded, global brand with a market cap of over $600 million and offices worldwide.

Deutsch earned a bachelor's degree in computer science from the University of Pittsburgh in 1985. She received a master's degree in 1989 and a PhD in theater history in 1992 from Tufts University.

She enjoys golf, reading, travel, and dogs.


2016 - 2017 Course Schedule

Number Name Quarter
34103 Building the New Venture 2016 (Fall)
34103 Building the New Venture 2017 (Spring)
34810 Global New Venture Challenge I 2017 (Winter)
34815 Building the New Venture 2017 (Summer)

Other Interests

Golf, reading, travel, dogs.


"Startups & Upstarts," monthly column in i-Street Magazine.