Faculty & Research

Ayelet Fishbach

Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing

Phone :
1-773-834-8673
Address :
5807 South Woodlawn Avenue
Chicago, IL 60637

Ayelet Fishbach studies social psychology, management and consumer behavior. She is an expert on motivation and decision making. She has presented research all over the world.

Fishbach has been published in many psychology and marketing journals, including the Journal of Consumer Research, the Journal of Marketing Research, the Psychological Science, and the Journal of Personality and Social Psychology. Her publications include "Goals as excuses or guides: The liberating effect of perceived goal progress on choice," written with Ravi Dhar Zhang and appearing in the Journal of Consumer Research and "Counteractive self-control in overcoming temptation," written with Yaacov Trope in the Journal of Personality and Social Psychology. Her research is further regularly featured in the media, including WSJ, CCN, Chicago Tribune, NPR and was selected to be featured in the New York Times ‘Annual Years in Ideas.’

She is on the editorial board of several journals, including the Journal of Personality and Social Psychology and the Journal of Consumer Research.

Fishbach is the recipient of several international awards, including the Society of Experimental Social Psychology's Best Dissertation Award and the Fulbright Educational Foundation Award. In 2006, she received the Provost's Teaching Award from the University of Chicago.

Fishbach earned a bachelor's degree with distinction in psychology in 1992, a master's degree summa cum laude in psychology in 1995, and a PhD magna cum laude in psychology in 1999, all from Tel Aviv University. She was also a postdoctoral Fulbright Scholar. She joined the Chicago Booth faculty in 2002.

 

2015 - 2016 Course Schedule

Number Name Quarter
38001 Managing in Organizations 2016 (Winter)
38103 Strategies and Processes of Negotiation 2015 (Fall)
38601 Workshop in Behavioral Science 2016 (Spring)
38803 Negotiations 2016 (Summer)

2016 - 2017 Course Schedule

Number Name Quarter
38001 Managing in Organizations 2017 (Winter)
38902 Current Topics in Behavioral Science II 2017 (Spring)

Research Activities

Self-control, motivation, decision making.

With M. Touré-Tillery, "The end justifies the means, but only in the middle," Journal of Experimental Psychology: General (2012).

With M. Henderson and M. Koo, "Pursuing goals with others: Group identification and motivation resulting from things done versus things left undone," Journal of Experimental Psychology: General (2011).

With Y. Zhang and A. Kruglanski, "The Dilution Model: How Additional Goals Undermine the Perceived Instrumentality of a Shared Path," Journal of Personality and Social Psychology (2007).

With R. Dhar, "Goals as excuses or guides: The liberating effect of perceived goal progress on choice," Journal of Consumer Research (2005).

With R. Friedman and A. Kruglanski, "Leading us not unto temptation: Momentary allurements elicit overriding goal activation," Journal of Personality and Social Psychology (2003).

For a listing of research publications please visit ’s university library listing page.