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Research Interests

Rui Sun's research interests include general and consumer wellbeing, emotion, prosociality, and socioeconomic status. She uses both quantitative methods (big data analysis, questionnaire, experience sampling method on smartphones, as well as online, lab, and field experiments) and qualitative methods (such as theme coding interviews, and content analysis) to research these topics. Here at Booth, she researches the following questions:

  • How do people's positive and negative emotions influence healthy food choices?
  • What motivates environmental-friendly financial decision-making?
  • Does prosociality improve wellbeing equally for everyone?
  • What factors do people consider when building new social connections?
  • How do people make emotional and facial judgments of people from different social classes?

Selected Publications & Presentations

See Rui's Google Scholar page for a full list of publications.