Past QME Conferences

Conference Program

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SESSION 1

Sophisticated Consumer with Inertia: Long-Term Implications from a Large-Scale Field Experiment
Klaus Miller (HEC Paris), Navdeep S. Sahni (Stanford), Avner Strulov-Shlain (Chicago Booth)

Presenter: Navdeep Sahni
Discussant: Matthew Osborne (Toronto)

SESSION 2

TV Advertising and Online Sales: The Role of Intertemporal Substitution 
Anja Lambrecht (London Business School), Catherine Tucker (MIT), Xu Zhang (London Business School)

Presenter: Xu Zhang
Discussant: Anna Tuchman (Northwestern)

SESSION 3

Welfare Effects of Personalized Rankings 
Robert Donnelly (Instacart), Ayush Kanodia (Stanford), Ilya Morozov (Northwestern)

Presenter: Ilya Morozov
Discussant:  Hana Choi (Rochester)

SESSION 4

The Heterogeneous Effects of Social Media Content on Racial Attitudes
Lena Song (NYU/Columbia)

Presenter: Lena Song
Discussant:  Andrey Simonov (Columbia)

SESSION 5

Influencers: The Power of Comments
Cristina Nistor (Chapman University), Matthew Selove (Chapman University)

Presenter: Matt Selove
Discussant: Ron Berman (Wharton)

SESSION 6

Drivers of Digital Attention: Evidence from a Social Media Experiment
Guy Aridor (Northwestern)

Presenter: Guy Aridor
Discussant: Andrey Fradkin (Boston University)

SESSION 7

Marketing & Experimentation for Social Change: Adapting to Drought in California
Kristina Brecko (Simon Business School), Wesley R. Hartmann (Stanford)

Presenter: Kristina Brecko
Discussant: Bryan Bollinger (NYU)

SESSION 8

Organizational Structure and Pricing: Evidence from a Large U.S. Airline
Ali Hortaçsu (University of Chicago), Olivia R. Natan (University of CA, Berkley), Hayden Parsley (UT – Austin), Timothy Schwieg (University of Chicago), Kevin Williams (Yale)

Presenter: Kevin Williams
Discussant: Brett Hollenbeck (UCLA)

SESSION 9

Price Saliency and Fairness: Evidence from Regulatory Shaming
Itai Ater (Tel Aviv University), Or Avishay-Rizi (Tel Aviv University) 

Presenter: Itai Ater
Discussant: Sarah Moshary (Berkeley)

SESSION 10

Coarse Personalization
Walter W. Zhang (Chicago Booth), Sanjog Misra (Chicago Booth)

Presenter: Walter Zhang
Discussant: Omid Rafieian (Cornell)

Conference Program

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SESSION 1

Personalized Versioning: Product Strategies Constructed from Experiments on Pandora
Ali Goli (U of Washington), David Reiley (Pandora), Hongkai Zhang (Pandora)

Presenter: Ali Goli
Discussant: Avi Goldfarb (University of Toronto)

SESSION 2

Pricing Frictions and Platform Remedies: The Case of Airbnb
Yufeng Huang (Rochester)

Presenter:Yufeng Huang
Discussant: Olivia Natan (University of California Berkeley)

SESSION 3

Do Suspense and Surprise Drive Entertainment Demand? Evidence from Twitch.tv
Andrey Simonov (Columbia), Raluca Ursu (NYU), Carolina Zheng (Columbia)

Presenter: Andrey Simonov
Discussant:  Yulia Nevskaya (Washington University in St. Louis)

SESSION 4

Customer Retention Under Imperfect Information
Yewon Kim (Stanford)

Presenter: Yewon Kim
Discussant:  Tulin Erdem (New York University)

SESSION 5

Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry
Joonhwi Joo (UTD), Bart Bronnenberg (Tilburg), JP Dube (Chicago Booth) 

Presenter: Joonhwi Joo
Discussant: Maria Ana Vitorino (INSEAD)

SESSION 6

Algorithmic Pricing and Competition: Empirical Evidence from the German Retail Gasoline Market
Daniel Ershov (Toulouse), Stephanie Assad (Queen's U), Rob Clark (Queen's U), Lei Xu (Bank of Canada)

Presenter:  Daniel Ershov
Discussant: Kanishka Misra (University of California San Diego)

SESSION 7

A/B Contracts
George Georgiadis (Northwestern), Michael Powell (Northwestern)

Presenter: George Georgiadis
Discussant: : Doug Chung (Harvard University)

WITTINK PRIZE
Navdeep Sahni (Chair), Brad Shapiro, Raph Thomadsen

SESSION 8

Price Discrimination in International Airline Markets
Gaurab Aryal (U of Virginia), Charles Murray (Boston College), Jonathan Williams (UNC)

Presenter: Gaurab Aryal
Discussant:  Andrew Sweeting (University of Maryland)

SESSION 9

One Size Fits All? The Value of Standardized Retail Chains
Benjamin Klopack (Texas A&M)

Presenter: Benjamin Klopack
Discussant: Brett Hollenbeck (University of California Los Angeles)

SESSION 10

Designing Dealer Compensation in the Auto Loan Market: Implications from a Policy Experiment
Zhenling Jiang (Wharton), Max Wei (USC), Tat Chan (Wash U), Naser Hamdi
(Equifax)

Presenter: Max Wei
Discussant: Yesim Orhun (University of Michigan)

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Conference Day 3 Recording

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SESSION 1

How do nutritional warning labels affect prices?
Max J. Pachali (Tilburg University), Marco J. W. Kotschedoff (KU Leuven), Arjen van Lin (Tilburg University), Bart J. Bronnenberg (Tilburg University), Erica van Herpen (Wageningen University & Research

Presenter: M.J. Pachali
Discussant: Andres Elberg (Pontifical Catholic University of Chile)

SESSION 2

Deep Learning for Individual Heterogeneity
Max Farrell (University of Chicago Booth), Tengyuan Liang (University of Chicago Booth), Sanjog Misra (University of Chicago Booth)

Presenter: Sanjog Misra 
Discussant: Nathan Kallus (Cornell University)  

SESSION 3

Price discrimination in input markets when retailers have replacement threats: empirical evidence 
Sylvia Hristakeva (UCLA Anderson)

Presenter: Sylvia Hristakeva 
Discussant: Michaela Draganska (Drexel University) 

SESSION 4

Estimating Parameters of Structural Models Using Neural Networks
Yanhao Wei (University of Southern California), Zhenling Jiang (University of Pennsylvania) 

Presenter: Zhenling Jiang
Discussant: Greg Lewis (Harvard University) 

SESSION 5

Revenue-Optimal Dynamic Auctions for Adaptive Ad Sequencing
Omid Rafieian (Cornell University) 

Presenter: Omid Rafieian 
Discussant: Caio Waisman (Kellogg School of Management)

SESSION 6

Dog Eat Dog: Measuring Network Effects Using a Digital Platform Merger
Chiara Farronato (Harvard Business School), Jessica Fong (University of Michigan), Andrey Fradkin (Boston University)

Presenter: Jessica Fong 
Discussant: Fiona Scott Morton (Yale University)

WITTINK PRIZE
Peter Rossi 
James A. Collins Chair in Management, Distinguished Professor of Marketing, Economics and Statistics

SESSION 7

A Structural Model of a Multitasking Salesforce: Multidimensional Incentives and Job Design
Minkyung Kim (UNC Chapel Hill), K. Sudhir (Yale SOM), Kosuke Uetake (Yale SOM)

Presenter: Minkyung Kim  
Discussant: : Harikesh Nair (Stanford Graduate School of Business) 

SESSION 8

Discounts and Deadlines in Consumer Search
Dominic Coey (Facebook), Bradley Larsen (Stanford University), Brennan Platt (Brigham Young University)

Presenter: Brad Larsen  
Discussant: Robert Zeithammer (UCLA) 

SESSION 9

The Welfare Effects of Long-Term Health Insurance Contracts
Soheil Ghili (Yale University), Ben Handel (UC Berkeley), Igal Hendel (Northwestern University), Mike Whinston (MIT)

Presenter: Soheil Ghili
Discussant: Stephan Seiler (UCLA) 

SESSION 10

Industry-Funded Research and Bias in Food Science 
Anita Rao (University of Chicago Booth)

Presenter: Anita Rao
Discussant: Ginger Jin (University of Maryland)

SESSION 11

Jeremy Yang (MIT), Dean Eckles (MIT), Paramveer Dhillon (University of Michigan), Sinan Aral (MIT)
Jeremy Yang (MIT), Dean Eckles (MIT), Paramveer Dhillon (University of Michigan), Sinan Aral (MIT) 

Presenter: Dean Eckles
Discussant: Susan Athey (Stanford Graduate School of Business) 

Conference Program

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SESSION 1

Buying data from consumer: The impact of monitoring programs in U.S. auto insurance
Yizhou Jin (Berkeley), Shoshana Vasserman (Stanford)

Presenter: Yizhou Jin
Discussant: Raghu Iyengar (Penn)

SESSION 2

Prediction and congestion in two-sided markets: Economist versus machine matchmakers
Kuran-Ming Chen (Chicago), Yu-Wei Hsieh (USC), Ming-Jen Lin (National Taiwan University)

Presenter: Yu-Wei Hsieh
Discussant: Hanna Halaburda (NYU)

SESSION 3

Targeted advertising and consumer inference
Jiwoong Shin (Yale), Jungju Yu (City University of Hong Kong)

Presenter: Jungjiu Yu
Discussant: Amin Sayedi (University of Washington)

SESSION 4

Preference Externality Estimators: A Comparison of Border Approaches and IVs 
Xing Li (Peking University), Wesley Hartmann (Stanford), Tomomichi Amano (Harvard)

Presenter: Wesley Hartmann
Discussant: Brad Shapiro (Chicago Booth)

SESSION 5

The impact of soda taxes: Pass-through, tax aviodance and nutritional effects 
Stephan Seiler (UCLA), Anna Tuchman (Northwestern) and Song Yao (Washington University)

Presenter: Anna Tuchman
Discussant: Martin O'Connell (IFS)

SESSION 6

Learning to set prices 
Yufeng Huang (Rochester), Paul Ellickson (Rochester), Mitchell Lovett (Rochester)

Presenter: Yufeng Huang
Discussant: Kanishka Misra (UCSD)

SESSION 7

Measuring the welfare of intermediaries in vertical markets
Javier Donna (OSU), Pedro Pereira (Autoridade da Concorrência), Tiago Pires, Andre Trindade (FGV EPGE Brazilian School of Economics and Finance)

Presenter: Andre Trindade 
Discussant: Charlie Murry (Boston College)

Lunch and Keynote
Implementing Data Analytics and Machine Learning beyond FAAMG
Florian Zettelmeyer (Northwestern)

SESSION 8

Physician-industry interactions: persuasion and welfare
Matthew Gernnan (Penn), Kyle Myers (Harvard), Ashley Swanson (Columbia), Aaron Chatterji (Duke)

Presenter: Matthew Gernnan
Discussant: Sarah Moshary (Chicago Booth)

SESSION 9

A method to estimate discrete choice models that is robust to consumer search
Jason Abaluck (Yale) and Giovanni Compiani (Berkeley)

Presenter: Giovanni Compiani
Discussant: Amit Gandhi (Penn)

SESSION 10

More than a penny's worth: Left-digit bias and firm pricing
Avner Strulov-Shlain (Chicago Booth)

Presenter: Avner Strulov-Shlain
Discussant:Tat Chan (Washington University)

Conference Program

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SESSION 1

Promotion and Prices: Evidence from New Ads for Old Drugs
Michael Sinkinson (Yale), Amanda Starc (Northwestern)

Presenter: Michael Sinkinson (Yale)
Discussant: Eric Anderson (Northwestern)

SESSION 2

Large-scale Demand Estimation with Search Data
Tomomichi Amano (Columbia), Andrew Rhodes (Toulouse School of Economics), Stephan Seiler (Stanford)

Presenter: Tomomichi Amano (Columbia)
Discussant: Ella Honka (UCLA)

SESSION 3 - Information temporarily unavailable

SESSION 4

Certification, Reputation and Entry: An Empirical Analysis
Xiang Hui (Washington University), Maryam Saeedi (CMU), Giancarlo Spagnolo (Tor Vergata), Steve Tadelis (UC Berkeley)

Presenter: Xiang Hui (Washington University)
Discussant: Ryan McDevitt (Duke)

SESSION 5

Competitive Advertising on Brand Search: Traffic Stealing, Adverse Selection and Customer Confusion
Andrey Simonov (Columbia), Shawndra Hill (Microsoft)

Presenter: Andrey Simonov (Columbia)
Discussant: Mitch Lovett (Rochester)

SESSION 6

Evaluating and Improving Targeting Policies with Field Experiments Using Counterfactual Policy Logging
Duncan Simester (MIT), Artem Timoshenko (MIT), Spyros Zoumpoulis (INSEAD)

Presenter: Spyros Zoumpoulis (INSEAD)
Discussant: Garrett Johnson (Northwestern)

SESSION 7

Mass Advertising as a Natural Experiment
Michael Thomas (Santa Clara University)

Presenter: Michael Thomas (Santa Clara University)
Discussant: Sarah Moshary (University of Chicago)

LUNCH AND PANEL DISCUSSION
Frontier research areas in quantitative marketing: an industry perspective

Randall Lewis, Economic Research Scientist at Netflix
Harikesh Nair, Chief Scientist for Business Strategy at JD.com
Chris Nosko, Senior Manager and Economist at Amazon.com
David Reiley, Principal Scientist at Pandora

SESSION 8

Prelaunch Demand Estimation
Xinyu Cao (NYU), Juanjuan Zhang (MIT)

Presenter: Xinyu Cao (NYU)
Discussant: John Howell (Penn State)

SESSION 9

Promoting Wellness or Waste? Evidence from Antidepressant Advertising
Bradley T. Shapiro (University of Chicago)

Presenter: Bradley T. Shapiro (University of Chicago)
Discussant: Jennifer Brown (University of Utah)

SESSION 10

Incrementality Bidding & Attribution
Randall Lewis (Netflix), Jeffrey Wong (Netflix)

Presenter: Jeffrey Wong (Netflix)
Discussant: Dean Eckles (MIT)

Conference Program

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SESSION 1

Prices and Promotions in U.S. Retail Markets: Evidence from Big Data
Günter J. Hitsch (Chicago Booth), Ali Hortaçsu (Chicago), Xiliang Lin (Chicago Booth)

Discussant: Helena Perrone (Pompeu Fabra)

SESSION 2

How Do Vertical Contracts Affect Product Availability? An Empirical Study of the Grocery Industry
Sylvia Hristakeva (UCLA)

Discussant: Jeanine Miklos-Thal (Rochester)
Comments

SESSION 3

Higher Minimum Quality Standards and Redistributive Effects on Consumer Welfare
Marco Kotschedoff (Goethe University Frankfurt), Max Pachali (Goethe University Frankfurt)

Discussant: Bryan Bollinger (Duke)
Comments

SESSION 4

Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel
Paul B. Ellickson (Rochester), Pianpian Kong (Rochester), Mitchell J. Lovett (Rochester)

Discussant: Michaeala Draganska (Drexel)
Comments

Consumer Mistakes and Advertising: The Case of Mortgage Refinancing
Serafin Grundl (FED), You Suk Kim (FED)

Discussant: Sanjog Misra (Chicago)

SESSION 6

Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls
Graham Beattie (University of Pittsburgh), Ruben Durante (Pompeu Fabra), Brian Knight (Brown University), Ananya Sen (MIT Sloan)

Discussant: Andrey Simonov (Columbia)
Comments

SESSION 7

Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications
Andrés Elberg (Universidad Diego Portales), Pedro M. Gardete (Stanford), Rosario Macera (Universidad de Los Andes), Carlos Noton (University of Chile)

Discussant: Avery Haviv (Rochester)
Comments

SESSION 8

A Comparison of Approaches to Advertising Measurement: 'Evidence from Big Field Experiments at Facebook
Brett Gordon (Northwestern). Florian Zettelmeyer (Northwestern), Neha Bhargava (Facebook), Dan Chapsky (Facebook)

Discussant: Daniel Zantedeschi (Ohio State)
Comments

SESSION 9

Advertising Strategy in the Presence of Reviews: an Empirical Analysis
Brett Hollenbeck (UCLA), Sridhar Moorthy (University of Toronto), Davide Proserpio (University of Southern California)

Discussant: Tobias Klein (Tilburg)
Comments

SESSION 10

Search Duration
Raluca M. Ursu (NYU), Qingliang Wang (Xi’an Jiaotong University), Pradeep K. Chintagunta (Chicago Booth)

Discussant: Elisabeth Honka (UCLA)
Comments

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SESSION 1

The Welfare Impact of Consumer Reviews: A Case Study of the Hotel Industry
Gregory Lewis (Microsoft Research and NBER) and Georgios Zervas (Boston University / Questrom)

Discussant: Ginger Jin (University of Maryland and Federal Trade Commission)

SESSION 2

Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment
Stephan Seiler (Stanford GSB), Song Yao (Northwestern / Kellogg), and Wenbo Wang (Hong Kong University of Science and Technology)

Discussant: Ayelet Israeli (Harvard Business School)

SESSION 3

How Are SNAP Benefits Spent? Evidence from a Retail Panel
Justine Hastings (Brown University and NBER) and Jesse Shapiro (Brown University and NBER)

Discussant: JP Dube (University of Chicago / Booth)

SESSION 4

The Value of Usage-Based Insurance beyond Better Targeting: Better Driving
Miremad Soleymanian (University of British Columbia / Sauder), Charles Weinberg (University of British Columbia / Sauder), and Ting Zhu (University of British Columbia / Sauder)

Discussant: Vishal Singh (New York University / Stern)

SESSION 5

Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search
Navdeep S. Sahni (Stanford GSB) and Harikesh Nair (Stanford GSB)

Discussant: Randall Lewis (Netflix)

SESSION 6

Industrial Reorganization: Learning about Patient Substitution Patterns from Natural Experiments
Devesh Raval (Federal Trade Commission), Ted Rosenbaum (Federal Trade Commission), and Nathan E. Wilson (Federal Trade Commission)

Discussant: Rob Porter (Northwestern)

SESSION 7

You Get What You Give: Theory and Evidence of Reciprocity in the Sharing Economy
Davide Proserpio (USC / Marshall), Wendy Xu (Boston University), and Georgios Zervas (Boston / Questrom)

Discussant: Sridhar Moorthy (Toronto / Rotman)

SESSION 8

Estimating Customer Spillover Learning of Service Quality: A Bayesian Hierarchical Approach
Andrés Musalem (University of Chile), Yan Shang (Duke / Fuqua), and Jing-Sheng Song (Duke / Fuqua)

Discussant: Andrew Ching (Toronto / Rotman)

SESSION 9

Dynamic Pricing with Multi-Armed Bandits
Eric M. Schwartz (Michigan / Ross), Kanishka Misra (Michigan / Ross), and Jacob Abernathy (Michigan)

SESSION 10

Strategic Ability and Productive Efficiency in Electricity Markets
Ali Hortaçsu (University of Chicago and NBER), Fernando Luco (Texas A&M), Steven L. Puller (Texas A&M), and Dongni Zhu (Texas A&M)

Discussant: Avi Goldfarb (Toronto / Rotman

Conference Program

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SESSION 1

Competition and Crowd-out for Brand Keywords in Sponsored Search
Andrey Simonov (University of Chicago Booth), Chris Nosko (University of Chicago Booth), Justin Rao (Microsoft)

Discussant: Randy Bucklin (UCLA)

SESSION 2

Product Variety, Across-Market Demand Heterogeneity, and the Value of Online Retail
Thomas Quan (University of Minnesota), Kevin Williams (Yale)

Discussant: Monic Sun (Boston Univeristy)

SESSION 3

Signaling in Online Credit Markets
Kosuke Uetake (Yale), Kei Kawai (NYU), Ken Onishi (Singapore Management University)

Discussant: Raphael Thomadsen (Washington University in St Louis)

SESSION 4

Channel Management and MAP: Evidence From a Quasi-Experiment
Ayelet Israeli (Havard Business School)

Discussant: Vineet Kumar (Yale)

SESSION 5

Social Learning and Solar Photovoltaic Adoption: Evidence from a Field Experiment
Kenneth Gillingham (Yale), Bryan Bollinger (Duke), Hilary Staver (Environmental Economic Inc.)

Discussant: Pedro Gardette (Stanford)

SESSION 6

Income and Wealth Effects on Private Label Demand: Evidence From the Great Recession
Günter Hitsch (University of Chicago Booth), JP Dubé (University of Chicago Booth), Peter Rossi (UCLA)

Discussant: Nikhil Agarwal (MIT)

SESSION 7

Advertising in Vertical Relationships: An Equilibrium Model of the Automobile Industry
Charles Murry (Pennsylvania State University)

Discussant: Florian Zettelmeyer (Northwestern)

SESSION 8

A Model of Unorganized and Organized Retailing in Emerging Economies
Kinshuk Jerath (Columbia), S. Sajeesh (Baruch College), Z. John Zhang (Wharton)

Discussant: Alessandro Bonatti (MIT)

SESSION 9

Estimating the Heterogeneous Welfare Effects of Choice Architecture: An Application to the Medicare Prescription Drug Insurance Market
Jonathan Ketcham (Arizona State University), Nicolai Kuminoff (Arizona State University), Christopher Powers (US Department of Health and Human Services)

Discussant: Andrew Ching

SESSION 10

Informational Shocks, Off-Label Prescribing, and the Effects of Physician Detailing
Brad Shapiro (University of Chicago Booth)

Discussant: Puneet Manchanda (University of Michigan)

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SESSION 1

Beautiful Lemons: Adverse Selection in Durable-Goods Markets with Sorting
Jonathan Peterson (NRU) and Henry Schneider (Cornell)

Discussant: Vineet Kumar (Yale)

SESSION 2

An Empirical Analysis of Complementarities between the Consumption of Goods and Advertisements
Pedro Gardete (Stanford), Harikesh S. Nair (Stanford), and Anna Tuchman (Stanford)

Discussant: Song Yao (Northwestern)

SESSION 3

Consumer Advertising Competition in Prescription Drugs
Michael Sinkinson (Wharton) and Amanda Starc (Wharton)

Discussant: Günter Hitsch (University of Chicago Booth)

SESSION 4

Optimal Selling Strategies When Buyers Name Their Own Prices
Robert Zeithammer (UCLA)

Discussant: Esther Gal-Or (Pittsburgh)

SESSION 5

Efficiency and Foreclosure Effects of All-Units Discounts: Empirical Evidence
Christopher T. Conlon (Columbia) and Julie Holland Mortimer (Boston College)

Discussant: Michaela Draganska (Drexel)

SESSION 6

Signaling Value Through Assortment
Dmitri Kuksov (UT Dallas) and Yuanfang Lin (Wilfrid Laurier)

Discussant: Dina Mayzlin (USC)

SESSION 7

Dynamic Models with Unobserved State Variables and Heterogeneity: Time Inconsistency in Drug Compliance
Yonghong An (Texas A&M), Yingyao Hu (John Hopkins), and Jian Ni (John Hopkins)

Discussant: Botao Yang (USC)

SESSION 8

Brand Effects in Search Advertising
Przemyslaw Jeziorski (UC Berkeley) and Sridhar Moorthy (Toronto)

Discussant: Matthew Shum (Cal Tech)

SESSION 9

The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors
Dinesh Puranam (Cornell), Vishal Narayan (NUS), Vrinda Kadiyali (Cornell)

Discussant: Asim Ansari (Columbia)

SESSION 10

Global Regularity and Flexibility of Demand Systems in the Presence of Non-Negativity Constraints: A Theoretical and Empirical Analysis
Nitin Mehta (Toronto)

Discussant: Peter Rossi (UCLA

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SESSION 1

An Empirical Study of Observational Learning
Peter W. Newberry (Pennsylvania State University)

Discussant: Juanjuan Zhang (MIT)

SESSION 2

The Intergenerational Transmission of Automobile Brand Preferences: Empirical Evidence and Implications for Firm Strategy
Soren T. Anderson (Michigan State), Ryan Kellogg (University of Michigan), Ashley Langer (University of Michigan), James M. Sallee (University of Chicago)

Discussant: Raphael Thomadsen (Washington University in St. Louis)

SESSION 3

Advertising Spillovers: Field-Experiment Evidence and Implications for Returns from Advertising
Navdeep Sahni (Stanford)

Discussant: Jesse Shapiro (University of Chicago)

SESSION 4

Estimation of Beauty Contest Auctions
Hema Yoganarasimhan (University of California, Davis)

Discussant: Greg Lewis (Harvard)

SESSION 5

An Empirical Study of the Dynamics of Brand Building
Ron N. Borkovsky (University of Toronto), Avi Goldfarb (University of Toronto), Avery Haviv (University of Toronto), Sridhar Moorthy (University of Toronto)

Discussant: Bryan Bollinger (NYU)

SESSION 6

Customer Relationship and Sales
Shouyong Shi (University of Toronto)

Discussant: Pinar Yildirim (University of Pennsylvania)

SESSION 7

Drip Pricing When Consumers Have Limited Foresight: Evidence from Driving School Fees
David Muir (University of Pennsylvania), Katja Seim (University of Pennsylvania), Maria Ana Vitorino (University of Minnesota)

Discussant: Kanishka Misra (University of Michigan)

SESSION 8

Decision Stages and Asymmetries in Regular Retail Price Pass-through
Blakeley McShane (Kellogg School of Management), Chaoqun Chen (Kellogg School of Management), Eric T. Anderson (Kellogg School of Management) Duncan I. Simester (MIT)

Discussant: Paul Ellickson (University of Rochester)

SESSION 9

Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment
Chris Nosko (University of Chicago), Steven Tadelis (UC Berkeley and eBay Research Labs), Thomas Blake (eBay Research Labs)

Discussant: Florian Zettelmeyer (Northwestern)

SESSION 10

Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry
Elisabeth Honka (University of Texas at Dallas), Pradeep Chintagunta (University of Chicago)

Discussant: Stephan Seiler (Stanford)

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SESSION 1

March of the Chains: Herding in Restaurant Locations
Nathan Yang (Yale)

Discussant: Ting Zhu (British Colombia)

SESSION 2

Homogenous Contracts for Heterogeneous Agents: Aligning Salesforce Composition and Compensation
Sanjog Misra (Rochester), Harikesh S. Nair, and Oystein Daljord (Stanford)

Discussant: Curt Taylor (Duke)

SESSION 3

Marketing and the Economics of Convenience
Bart J. Bronnenberg (Tilburg)

Discussant: Heski Bar-Isaac (Toronto)

SESSION 4

Short Run Needs and Long Term Goals: A Dynamic Model of Thirst Management
Guofang Huang, Ahmed Khwaja and K. Sudhir (Yale)

Discussant: Andrew Ching (Toronto)

SESSION 5

Creative Destruction Among Grocery Stores
Nan Yang (National University of Singapore)

Discussant: Paul Ellickson (Rochester)

SESSION 6

The Welfare Effects of Intertemporal Price Discrimination: An Empirical Analysis of Airline Pricing in U.S. Monopoly Markets
John Lazarev (Stanford)

Discussant: Chris Conlon (Columbia)

SESSION 7

Mergers When Prices Are Negotiated: Evidence from the Hospital Industry
Keith Brand (Federal Trade Commission), Gautam Gowrisankaran (Arizona, HEC Montreal and NBER), Aviv Nevo (Northwestern and NBER), and Robert Town (Wharton and NBER)

Discussant: JF Houde (Wharton)

SESSION 8

Tension at the Marketing – Sales Interface: Why Do Sales People Spend So Much Time Lobbying for Low Prices?
Duncan Simester and Juanjuan Zhang (MIT)

Discussant: Anthony Dukes (USC)

SESSION 9

Discrete Games in Endogenous Networks: A Model of Network Effects on Consumer Choices 
Anton Badev (UPenn Economics)

Discussant: Sridhar Narayanan (Stanford)

SESSION 10

A Theory of Social Coupons
Upender Subramanian (UT Dallas)

Discussant: Jinhong Xie (Florida)

Conference Program

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SESSION 1

Targeting Political Advertising on Television
Mitch Lovett (Rochester) and Michael Peress (Rochester)

Discussant: Eric Bradlow (Wharton)

SESSION 2

Insurer Pricing and Consumer Welfare: Evidence from Medigap
Amanda Starc (Wharton)

Discussant: Ahmed Khwaja (Yale)

SESSION 3

Bayesian Estimation of Discrete Games of Complete Information
Sridhar Narayanan (Stanford)

Discussant: Jean-Francois Houde (Wisconsin)

SESSION 4

Competition and Product Innovation in a Dynamic Oligopoly
Ronald Goettler (Chicago) and Brett Gordon (Columbia)

Discussant: Ron Borkovsky (Toronto)

SESSION 5

Competition in a Status Goods Market
Dmitri Kuksov (Washington) and Ying Xie (Washington)

Discussant: Nanda Kumar (UT Dallas)

SESSION 6

A Dynamic Equilibrium Model of User Generated Content
Dae-Yong Ahn (Chung-Ang University), Jason Duan (Texas at Austin), and Carl Mela (Duke)

Discussant: Vineet Kumar (Harvard)

SESSION 7

Advertising and Competition in Privatized Social Security: The Case of Mexico
Justine Hastings (Brown), Ali Hortaçsu (Chicago), and Chad Syverson (Chicago)

Discussant: Catherine Tucker (MIT)

SESSION 8

Social Ties and User-Generated Content: Evidence from an Online Social Network
Reto Hofstetter (St. Gallen), Scott Shriver (Columbia), and Harikesh Nair (Stanford)

Discussant: Song Yao (Kellogg)

SESSION 9

Robust Firm Pricing with Panel Data
Benjamin Handel (Berkeley), Kanishka Misra (London), and James Roberts (Duke)

Discussant: Przemyslaw Jeziorski (UC Berkeley)

SESSION 10

The Advertising Agency Selection Contest: A Competitive Auction with an Incumbent, Differential Qualities, and Partially Reimbursed Participation Costs
Dan Horsky (Rochester), Sharon Horsky (Bar-Ilan), and Robert Zeithammer (UCLA)

Discussant: Mengze Shi (Toronto)

Conference Program

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Conference Attendees

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SESSION 1

Structural Equilibrium Analysis of Political Advertising
Brett R. Gordon (Columbia) and Wesley R. Hartmann (Stanford)

Discussant: Federico Rossi (North Carolina)

SESSION 2

Can Brand Extension Signal Product Quality?
Sridhar Moorthy (Toronto)

Discussant: Nanda Kumar (Chicago)

SESSION 3

Cellular Service Demand
Michael D. Grubb (MIT) and Matthew Osborne (Bureau of Economic Analysis)

Discussant: S. Sriram (Michigan)

SESSION 4

Diagnosing Consumer Confusion and Sub-Optimal Shopping Effort: Theory and Mortgage-Market Evidence
Susan E. Woodward (Sand Hill Econometrics) and Robert E. Hall (Stanford)

Discussant: Raphael Thomadsen (UCLA)

SESSION 5

Constrained Optimization Approaches to Estimation of Structural Models
Che-Lin Su (Chicago) and Kenneth L. Judd (Hoover Institution)

Discussant: Andrew Ching (Toronto)

SESSION 6

Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data

Michaela Draganska (Stanford) and Daniel Klapper (Goethe)

Discussant: Paul Ellickson (Rochester)

SESSION 7

The Interaction of Observed and Unobserved Factors in Discrete Choice Demand Models
Amit Gandhi (Wisconsin), Kyoo il Kim (Minnesota) and Amil Petrin (Minnesota)

Discussant: Rosa Matzkin (UCLA)

SESSION 8

The Evolution of Brand Preferences Evidence from Consumer Migration
Bart J. Bronnenberg (Tilburg), Jean-Pierre Dubé (Chicago) and Matthew Gentzkow (Chicago)

Discussant: Sergio Meza (Toronto)

SESSION 9

Nonparametric Estimation of Marketing-Mix Effects Using a Regression Discontinuity Design
Wesley Hartmann (Stanford), Harikesh S. Nair (Stanford) and Sridhar Narayanan (Stanford)

Discussant: Florian Zettelmeyer (Northwestern)

SESSION 10

Gas Prices, Fuel Efficiency, and Endogenous Product Choice in the U.S. Automobile Industry
Jacob Gramlich (Georgetown)

Discussant: Dmitri Kuksov (Washington University)

Conference Program

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Conference Attendees

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SESSION 1

Counterfeiters as Foes or Friends? – Sales Implications of Counterfeiting
Yi Qian (Northwestern University)

Discussant: Meghan Busse (Northwestern)

SESSION 2

A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation
Sanjog Misra (Rochester University) and Harikesh Nair (Stanford University)

Discussant: K Sudhir (Yale)

SESSION 3

Why are Bad Products So Hard to Kill?
Duncan Simester and Juanjuan Zhang (MIT)

Discussant: Dmitri Kuksov (Wash U)

SESSION 4

Compensation and Peer Effects in Competing Sales Terms
Tat Y. Chan, Jia Li, and Lamar Pierce (Washington University in St. Louis)

Discussant: Raphael Thomadsen (UCLA)

SESSION 5

Handicapping, Reverse Handicapping, and Random Handicapping in Multi-Period Sales Contests
Robert Ridlon (Sungkyunkwan University)

Discussant: Ram Rao (UT Dallas)

SESSION 6

Retail Advertising Works! Measuring the Effects of Advertising on Sales via a Controlled Experiment on Yahoo!
Randall Lewis (MIT) and David Reiley (University of Arizona)

Discussant: Jennifer Brown (Northwestern)

SESSION 7

How Much Do Consumers Know About the Quality of Products? Evidence from the Diaper Market
Andrew Ching (University of Toronto), Tülin Erdem (New York University), and Michael Keane (University of Technology Sydney and Arizona State University)

Discussant: Matt Osborne (US Department of Commerce)

SESSION 8

Estimating Durable Goods Adoption Decisions from Stated Preference Data
Jean-Pierre Dubé, Günter J. Hitsch, and Pranav Jindal (University of Chicago)

Discussant: Wes Hartmann (Stanford University)

SESSION 9

Online Demand Under Limited Consumer Search
Jun B. Kim (UCLA), Paulo Albuquerque (Rochester), and Bart Bronnenberg (Tilburg)

Discussant: Chad Syverson (University of Chicago)

SESSION 10

A Dynamic Demand Model with Consideration Set Formation
Stephan Seiler (London School of Economics)

Discussant: Michaela Draganska (Stanford University)