The annual Quantitative Marketing and Economics Conference co-sponsored by Chicago Booth Kilts Center for Marketing invites faculty and PhD students, as well as other marketing experts from across the world, to present their work in marketing, economics, and statistics.
This academic conference grew out of the Quantitative Marketing and Economics journal, founded at Booth in 2003 by Peter E. Rossi, PhD ’84, whose widely published research has influenced web-based target marketing, the development of analytic pricing tools, and methods for analysis of choice and conjoint data.
The conference brings the journal’s work to life, providing a forum for in-depth discussions on the growing discipline of quantitative marketing. Past conference topics have included consumer preferences, consumer demand, strategic interaction of firms, pricing, promotion, and channel issues.
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