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CAAI Faculty Research Marketing

As AI continues to reshape customer engagement, personalization, and data-driven decision-making, understanding these advancements is essential for today’s marketers and researchers. This site features a curated selection of research papers that explore how AI-driven technologies are transforming marketing strategies, consumer behavior analysis, and brand management.

Research and Working Papers

AI in New York Presentation

Applied AI in New York

The Center for Applied AI at The University of Chicago Booth School of Business, in collaboration with the Advancement team, hosted two events with our alumni community in New York City on June 12 and 13, 2024. These events featured keynote presentations by CAAI Faculty Director and Charles H. Kellstadt Distinguished Service Professor of Marketing and Applied AI Sanjog Misra.

Applied AI in New York