
CAAI Faculty Research Marketing
As AI continues to reshape customer engagement, personalization, and data-driven decision-making, understanding these advancements is essential for today’s marketers and researchers. This site features a curated selection of research papers that explore how AI-driven technologies are transforming marketing strategies, consumer behavior analysis, and brand management.
Research and Working Papers
Demand Estimation with Text and Image Data
2023
Authored by Giovanni Compiani,
Measuring Seller Response to Buyer-initiated Disintermediation
2023
Authored by Pradeep K. Chintagunta,Wanqing Zhang,
A Field Guide for Pacing Budget and ROS Constraints
2023
Authored by
Personalized Pricing and Consumer Welfare
2023
Authored by Jean-Pierre Dubé,Sanjog Misra,
Deep Neural Networks for Estimation and Inference
2019
Authored by Max Farrell,Tengyuan Liang,Sanjog Misra,
The Effect of Wording on Message Propagation
2014
Authored by Chenhao Tan,

How AI + Behavior Impacts Our Feeds
Our friends, families, and communities all exist within an online space, but they do not so equally. Algorithms govern the content we see. How do they work?
How AI + Behavior Impacts Our Feeds
LLMs Across Industries: Recent Research on Large Language Models
With advancements in LLMs across industries, Booth faculty are key figures leading broader application of language models. We highlight a few recent studies.
LLMs Across Industries: Recent Research on Large Language Models
Generative Thinking: How AI is Changing Business
On November 14, 2024, the Center for Applied Artificial Intelligence (CAAI) and the Chicago Booth Office of Advancement hosted an exciting event at Google’s Mountain View campus.
Generative Thinking: How AI is Changing Business
Applied AI in New York
The Center for Applied AI at The University of Chicago Booth School of Business, in collaboration with the Advancement team, hosted two events with our alumni community in New York City on June 12 and 13, 2024. These events featured keynote presentations by CAAI Faculty Director and Charles H. Kellstadt Distinguished Service Professor of Marketing and Applied AI Sanjog Misra.
Applied AI in New York