Foundation Priors
2025
Authored by
CAAI Faculty Research Marketing
As AI continues to reshape customer engagement, personalization, and data-driven decision-making, understanding these advancements is essential for today’s marketers and researchers. This site features a curated selection of research papers that explore how AI-driven technologies are transforming marketing strategies, consumer behavior analysis, and brand management.
Research and Working Papers
How AI + Behavior Impacts Our Feeds
Our friends, families, and communities all exist within an online space, but they do not so equally. Algorithms govern the content we see. How do they work?
How AI + Behavior Impacts Our Feeds
LLMs Across Industries: Recent Research on Large Language Models
With advancements in LLMs across industries, Booth faculty are key figures leading broader application of language models. We highlight a few recent studies.
LLMs Across Industries: Recent Research on Large Language Models
Generative Thinking: How AI is Changing Business
On November 14, 2024, the Center for Applied Artificial Intelligence (CAAI) and the Chicago Booth Office of Advancement hosted an exciting event at Google’s Mountain View campus.
Generative Thinking: How AI is Changing Business
Applied AI in New York
The Center for Applied AI at The University of Chicago Booth School of Business, in collaboration with the Advancement team, hosted two events with our alumni community in New York City. These events featured keynote presentations by CAAI Faculty Director and Charles H. Kellstadt Distinguished Service Professor of Marketing and Applied AI Sanjog Misra.
Applied AI in New York