Sanjog Misra
Faculty Co-Director
Sanjog Misra is the Charles H. Kellstadt Professor of Marketing at Chicago Booth. His research focuses on the use of machine learning, deep learning and structural econometric methods to study consumer and firm decisions. In particular, his research involves building data-driven models aimed at understanding how consumers make choices and investigating firm decisions pertaining to pricing, targeting and salesforce management issues.
Sanjog Misra