Executive MBA

Functions

Finance

  • Corporate Finance focuses on the interactions between financial structures and the value of the underlying real assets. After a short introduction to capital budgeting and valuation methods, the course focuses on the process of capital structure decisions. Recent theories in corporate finance are illustrated through a series of examples and cases. Special emphasis is placed on the ways in which financing affects the incentive structure of financial claimants.
  • Financial Strategy takes a financial approach to managerial decision making. Funding needs, financing decisions, and investment decisions are discussed. Understanding how financial decisions affect firm value is a focus of the course. Case discussions of large, small, international, and country-specific firms provide the main vehicle for learning in this course.

Marketing

  • Marketing Management develops an understanding of and skill in formulating and planning marketing strategies. Understanding, developing, and evaluating brand strategies over the life of a product are key components of the course. Topics also include strategies for pioneering brands and later entrants and strategies for growth in declining markets.
  • Advanced Marketing: Data Driven Marketing covers a broad overview of techniques to implement marketing decisions based on a statistical analysis of big data to improve the probability of marketing decisions using ROI metrics. Topics include price optimization, measuring the effect of advertising on demand, customer relationship management, and digital marketing, ect.
  • Advanced Marketing: Pricing covers pricing strategy, a fundamentally quantitative area of marketing decision-making. The course combines cases and assignments to teach students how to design and execute pricing strategies. 

Operations

  • Operations Management concentrates on organizational operations concepts and processes from a general manager’s perspective. Three critical concepts form the base of this course: locating and costing bottlenecks, reducing variability, and managing variability. These concepts provide insight into process analysis, quality, inventory control, capacity planning, and location.