Fall 2019 Booth Marketing Club Chicago Trek
“A walk around the loop isn’t a trek!” remarked Justin Engelland, Senior Director and Head of Industry Marketing at DocuSign, who recalled how during his time at Tuck School of Business, he and fellow Tuck students had to travel several hours to visit firms in New York.
This highlights an often-cited advantage of being at the University of Chicago – you are in Chicago!
- By January 06, 2020
After a quick stop for lunch in the hustle and bustle of the French Market, we came to our second highly anticipated stop – Pinterest! We were greeted by Carrie Sweeny, ‘11, who took questions from us and hosted a very informal information exchange session. Carrie gave us a brief background on what brought her to Pinterest and her very own Pinterest story. We then touched upon various roles in Pinterest in Chicago versus San Francisco, including Product Management, Product Marketing, Engineering, Sales, Measurement, and Creative Strategy. In her talk, she highlighted various intra-corporate interactions that helped students understand work culture at Pinterest. Carrie also took several questions from students regarding Pinterest strategy, how Pinners behave on the platform, and what that meant to Pinterest for marketing and advertising. We finished our session with a fresh perspective on Pinterest and its culture.
Our final stop – DocuSign! It is one thing to read articles online and do research about a firm, and a whole other thing to live an experience and to learn about a firm by speaking with senior executives at that firm. Despite being the last stop, the visit to DocuSign was a breath of freshness and energy. We were greeted by Lavanya Ravishankar, a University of Chicago alum, who walked us in and introduced us to the leaders at the firm. As we walked in, you couldn’t help but notice the guitars on the walls, and the open collaborative spaces in which everyone worked. There was a lot of excitement in the air, and the presentation that followed lived up to it.
After Lavanya helped kickoff the presentation, Jeff Piper, COO, stepped in and talked about how the office—up until November 2018—had been SpringCM. He then shed light on positioning and strategy, the successful acquisition of SpringCM by DocuSign, and the impact this acquisition had on culture and collaboration. Justin Engelland, Senior Director and Head of Industry Marketing at DocuSign, then brought attention to Marketing and Marketing Management at DocuSign. We touched upon market segmentation, roles and responsibilities, a day in the life of a marketing manager, and touched upon the solutions offered, the agreement cloud, and the transformation that was taking place in the industry vis-a-vis the agreement process. We then got to engage with recent hires and marketing managers at DocuSign in a panel style Q&A session. Students really appreciated the clarity and depth of information that was provided.
We ended our trek with Jeff Piper talking to Booth students and answering questions. It was an amazing end to a long day of learning, experiencing and networking. A special thanks to Kilts Center of Marketing for providing the necessary contacts to make this trek a reality!
To learn more about future events and programming from the Kilts Center and to engage with the Chicago Booth marketing community, connect with the Kilts Center on LinkedIn.