What’s a skill or quality you hoped to develop by attending an MBA program and how has it served you since graduating?
I entered the program to focus more on the analytical components of marketing and using data to inform decision making. Everyone always talks about the art and science of marketing, but then spends a tremendous amount of time on the art. I wanted to balance my art with more education on the science end. It was a great decision and definitely paid off right away in my first roles in brand management, including my summer internship. I felt more prepared to dig into and understand data and then be able to turn it into a story to help inform creative selection, market research conversations, programmatic post-mortems, and overall business recommendations. As an example, phrases like statistical significance, correlation, and causation became more prevalent in meetings and I always felt comfortable engaging in these conversations and challenging my research partners, so that we could get to the best outcomes.