Amid rising expectations for high-quality products that deliver a great user experience, experts in product management with deep skills are in greater demand than ever.
At Booth, you’ll get everything you need to launch a vibrant career in product management after your MBA. Through workshops and other events, many of which are hosted by the James M. Kilts Center for Marketing, you’ll learn from industry experts and grow your network. In student-run groups, you’ll get to know peers who share your interests. And you’ll build a deep base of knowledge and skills that will set you up for success in any aspect of the field.
Product management courses are woven throughout the curriculum, giving you many opportunities to apply your MBA to product management. Here are just a few.
|Consumer Behavior||Students learn that marketing begins and ends with the consumer, from understanding consumer needs to post-purchase satisfaction. They study consumer psychology and its implications for both business and personal reasons.
||This course introduces modern marketing management techniques and the fundamentals of modern marketing practice; specifically, the four tactical Ps—price, promotion, product, and place (distribution)—through the structural lens of the three Cs—customer, competition, and company.|
|Developing New Products and Services (also offered as a Lab)
||Through company-sponsored, real-world innovation projects, students gain an in-depth understanding of current practices in new-product development, especially in the early, up-front stages of product development. The Lab version of this course provides students with an in-depth understanding of state-of-the-art practices in new product/service innovation, with an emphasis on the early up-front stages of the innovation process using Design Thinking methods.|
To see more Booth MBA courses, visit our course catalog.
From company visits and career treks to design thinking challenges and bootcamps, this group brings together Full-Time MBA students who want to learn more about careers in product management.
This group hosts industry leaders, panel discussions, and casual networking events to help you understand the functions of this role and network with experts in the field.
Current student Austin Li Coon sheds some light on what it’s like to participate in the Kilts Center’s Marketing Case CompetitionBreaking into Brand Management with the Marketing Case Competition
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Dig into Our Employment Reports
Many of our students launch exciting careers in product management after earning an MBA. Check our employment reports to see the pathways they’ve created.