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Prior to his service at Taco Bell, from 2005 to 2011 he served in various executive positions at Pizza Hut, another division of Yum! Brands, including general manager and chief marketing officer. Before joining Yum! Brands, Niccol spent ten years at Procter & Gamble Co., serving in various brand management positions. Niccol has an undergraduate degree from Miami University and an MBA from the University of Chicago Booth School of Business. He serves as a director of Harley-Davidson, Inc.