A Shared Language between Military and Business
In the course Hacking for Defense, service-member students take a leading role in solving entrepreneurial problems.
A Shared Language between Military and Business
In September, the Kilts Center for Marketing launched its new series: “Marketing for Good.” The series explores how marketers and general managers can use their talents to develop sustainable marketing practices that evoke a positive change in the world.
The series kicked off with an event focused on the question, “How do companies respond to Black Lives Matter?” Since the killing of George Floyd in May 2020, the Black Lives Matter (BLM) movement has prompted companies worldwide to respond with public statements, marketing campaigns, donations, and more. Even before the resurgence of the movement, organizations were already under pressure to take a more active stance on social and race-related issues, initiatives for which marketers play an instrumental role.
Held in conjunction with Chicago Booth Review and its Big Question video series, the event featured president and CEO of Converse Scott Uzzell, '98, founder and·principal of Virgil LLC Chipo Nyambuya, and Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing Pradeep Chintagunta. The panel navigated the elements comprising a socially-aligned marketing campaign and the dos and don’ts for corporate responses to social justice movements. The panelists also shared their own experiences with the role of marketing in steering organizations through social unrest.
In the course Hacking for Defense, service-member students take a leading role in solving entrepreneurial problems.
A Shared Language between Military and BusinessRead stories from Booth students and alumni reflecting on business school, their careers, and Asian American and Pacific Islander Month.
Spotlight on Booth’s AAPI CommunityOne year after the coronavirus pandemic upended the nature of work around the world, three alumnae gathered to discuss a year of challenges and triumphs.
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