A Partner in
Through dataset access, corporate connections, and more, the Kilts Center provides vital support for Booth’s marketing faculty—helping them create innovative marketing curricula and generate insights that are transforming marketing practice and marketing science.
Ahead of the Data Curve
Chicago Booth is a pioneer in applying data-driven analyses to marketing and marketing research. As far back as the 1960s and ’70s, Booth faculty were evaluating consumer data from newspapers and retail data from stores to gain insights into optimal product marketing. Today, marketing faculty members are not only producing pathbreaking research, but they are also having tremendous impact in the business world.
Meet Booth’s Marketing Faculty »
The Benefits of Drug Ads
A 1997 decision by the US Food and Drug Administration opened the doors for companies to advertise pharmaceuticals to consumers, to the dismay of many critics. But using advertising data from the Kilts Center’s Nielsen datasets, assistant professor Bradley Shapiro uncovered evidence suggesting that antidepressant advertisements have benefits for Americans who need these drugs, including increasing access to medication.
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Personalizing What You Pay
In 2015, Booth professors Jean-Pierre Dubé and Sanjog Misra approached the innovative hiring platform ZipRecruiter to run a pricing experiment. They changed the company’s standard $99 monthly fee to randomly generated prices ranging from $19 to $399 for new customers. The results indicated that ZipRecruiter could not only increase its profits by raising its monthly fee, but also further refine its pricing using the data collected.
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Setting the Tone with Datasets
The Kilts Center houses a collection of datasets that support marketing research, including data from the Nielsen Company. The Nielsen datasets extend back to 2004 and are updated on an annual basis. The initiative extends knowledge, supports innovation, and enhances the practice of marketing.
Learn More about the Datasets »
Research Without Borders
The Kilts Center hosts a regular marketing workshop at the Charles M. Harper Center in Chicago for top scholars from around the world. Past presenters have included leading scholars from Stanford, Wharton, Columbia, Yale, MIT, and the University of Chicago.
See Upcoming Workshops »
Build Your Intellectual Capital
For more than 50 years, Booth has published the research of its faculty members for a general audience. Today, guided by the values of Booth, Chicago Booth Review continues that long tradition of publishing research-driven insights on business, policy, and markets for an everyday reader, offering a quarterly print publication and dynamic online content. You may find a selection of top marketing research by reviewing the Chicago Booth on Marketing, Vol 1.
Read Chicago Booth on Marketing, Vol 1 »
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