Data Science for Marketing Decision Making (BUS 37105) introduces modern data-driven marketing techniques and trains students as data scientists who can analyze data and make marketing decisions using state-of-the-art tools employed in the industry. Students will cover a wide range of topics, including demand modeling, the analysis of household-level data, customer relationship management (CRM), and digital marketing.
Digital Marketing (BUS 37301) exposes students to a variety of digital-marketing techniques, teaching them how to use content marketing, advertising, search, apps, games, social media, digital wallets and payments, loyalty programs, and location-based and omni-channel marketing.
Digital Marketing Lab (BUS 37703) takes students through the process of designing and executing specific digital marketing program components, hands-on. They will work with several marketing platforms and tools including those for creating and managing digital presence, content and SEO, paid search and social media advertising, marketing sales funnel management, and analytics.
Lab in Developing New Products and Services (BUS 37201) is an experiential learning course. Through company-sponsored, real-world innovation projects, students gain an in-depth understanding of current practices in new-product development, especially the development processes in the early, up-front stages of product development.
New Products and Services (BUS 37200) offers an in-depth understanding of current practices in new product development, with an emphasis on the early up-front stages of the innovation and product development process.
Pricing Strategies (BUS 37202) blends marketing analytic frameworks, marketing strategy, microeconomic theory, and data to formulate actionable pricing strategies. Students learn how to coordinate pricing decisions with the rest of the marketing value proposition.