Lab in Developing New Products and Services (BUS 37201 - password protected) is an experiential learning course. Through company-sponsored, real-world innovation projects, students gain an in-depth understanding of current practices in new-product development, especially the development processes in the early, up-front stages of product development.
Pricing Strategies (BUS 37202 - password protected) blends marketing analytic frameworks, marketing strategy, microeconomic theory, and data to formulate actionable pricing strategies. Students learn how to coordinate pricing decisions with the rest of the marketing value proposition.
Going to Market: Managing Channel Strategy (BUS 37205 - password protected) teaches students how to develop a general framework for channel management that can be applied to both the initial channel design and its active management.
Digital Marketing (BUS 37301 - password protected) exposes students to a variety of digital-marketing techniques, teaching them how to use content marketing, advertising, search, apps, games, social media, digital wallets and payments, loyalty programs, and location-based and omni-channel marketing.