Years Available: Starting from 2017 and includes annual updates.
Panelists: Numerator panelists report all categories of purchases, including durable goods, electronics, cannabis, and much more. Data include purchases made via e-commerce and traditional channels for home use/consumption (e.g. grocery, mass, club, c‐store, liquor, etc.) e‐commerce.
Fields include, but are not limited to, retailer name, location, purchase payment method, order method, product quantity, unit price, product description, brand description, and more.
Demographics cover geographic location, marital status, presence of children, employment, education, ethnicity, etc.
Supplemental demographic attribute data provide self‐report information about media consumption and psychographic characteristics such as device usage, mobile app behaviors, device ownership, streaming services, various health and wellness, housing, sports fandom, etc.
Types of files: Numerator data are available as multiple files in comma-delimited format, organized by year.