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Subscription Pricing


Three NielsenIQ marketing datasets and one Nielsen dataset are available for individual and institutional paid subscriptions. All individual users of the data must register with the Marketing Data Center to receive access. Please review our policies for information about eligibility.

Individual Subscription

  • One dataset: $3,000 for three years
  • Two datasets: $5,000 for three years
  • Three datasets: $7,000 for three years

This subscription provides access for one tenured or tenure-track faculty member. The subscribed individual may have up to two PhD students or postdocs added to their subscription at no additional charge.

Institutional Subscription

  • One dataset: $4,000 for one year
  • Two datasets: $7,000 for one year
  • Three datasets: $10,000 for one year

This subscription covers an unlimited number of users, including PhD students and postdocs under tenured or tenure-track faculty supervision. Institutional subscriptions may be shared across departments. Note that pricing for institutional subscriptions may vary based on an institution’s size and programs offered. Please contact the Kilts Marketing Data Center for more information.

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Questions about the marketing datasets at the James M. Kilts Center for Marketing? Contact us by email.

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