- Tenured and tenure-track faculty, PhD students, and postdoctoral researchers are eligible to have direct access. Researchers may not share the data with individuals not registered and approved by the Kilts Center, including any student in an undergraduate or master’s program.
- Each individual eligible to access the data must have a subscription at her/his own home institution.
- Access by PhD students or postdoctoral researchers requires a subscription by the student’s or postdoc’s advisor. The advisor must be a full-time tenured or tenure-track professor from the same institution. The PhD student or postdoc and the faculty advisor are required to register individually.
- Researchers may use the data for strictly academic research projects focused on important issues of wide and general interest.
- Research projects commissioned, sponsored, or funded by an industry source, government organization, industry group, nonprofit organization, or private company must be reviewed and approved by NielsenIQ or Nielsen as part of the registration process. Unapproved research of this nature is strictly prohibited.
- Narrowly focused projects on subjects of interest only to specific industries or firms may be declined.
- Researchers must disclose any changes to their project scope, co-authors, or funding sources during the course of their research.
- Use of the data for consulting purposes of any kind, including litigation support, is strictly prohibited. Projects with the primary purpose of evaluating NielsenIQ's or Nielsen's data-collection approach or methodologies will not be approved.
- Researchers must not disclose any personally identifiable (PII) information about consumer panelists or details that would permit the re-identification of NielsenIQ’s consumer panelists.
- Researchers licensed by NielsenIQ to use any other consumer panel data, must have written permission from NielsenIQ to link anonymized household IDs.
- Researchers must not disclose any information about specific retailers or individual stores, or details that would permit the re-identification of NielsenIQ’s retailers or individual stores.
- Researchers must not disclose UPC-level pricing or other UPC-level data that NielsenIQ received from retailers.
- Researchers must agree that they will not name or infer brands or manufacturers if researching topics related to anti-trust, collusion, mergers, and illegal activities.
- Every researcher must register and submit an annual status update and disclose changes to my project scope, new funding sources, co-authors, and other updates as requested.
- Data must be stored only on devices and computers owned by the subscribed institution or permissible Third Party Hosting Systems. The permissible Third Party Hosting Systems must have at least one of the following information security certifications: (a) federal Family Educational Rights and Privacy Act (FERPA); (b) SSAE16 SOC2; and/or (c) ISO27001 security certifications. No amount of data should ever be stored on a personal computer.
- Within 15 days of a subscription end date or deactivation, each researcher must provide all papers, complete a final report, and provide signed verification that she/he destroyed and purged all copies of the data during deactivation.
Papers and Publication Policies
- For presentations, working papers, journal articles, dissertations, and publications, Researchers must include the following disclaimers:
NielsenIQ - Consumer Panel and Retail Scanner
- “Researcher(s) own analyses calculated (or derived) based in part on data from Nielsen Consumer LLC and marketing databases provided through the NielsenIQ Datasets at the Kilts Center for Marketing Data Center at The University of Chicago Booth School of Business.”
- “The conclusions drawn from the NielsenIQ data are those of the researcher(s) and do not reflect the views of NielsenIQ. NielsenIQ is not responsible for, had no role in, and was not involved in analyzing and preparing the results reported herein.”
Nielsen - Ad Intel
- “Researcher(s) own analyses calculated (or derived) based in part on data from The Nielsen Company (US), LLC and marketing databases provided through the Nielsen Datasets at the Kilts Center for Marketing Data Center at The University of Chicago Booth School of Business.”
- “The conclusions drawn from the Nielsen data are those of the researcher(s) and do not reflect the views of Nielsen. Nielsen is not responsible for, had no role in, and was not involved in analyzing and preparing the results reported herein.”
NielsenIQ and Nielsen
- “Researcher(s) own analyses calculated (or derived) based in part on (i) retail measurement/consumer data from Nielsen Consumer LLC ("NielsenIQ"); (ii) media data from The Nielsen Company (US), LLC ("Nielsen"); and (iii) marketing databases provided through the respective NielsenIQ and the Nielsen Datasets at the Kilts Center for Marketing Data Center at The University of Chicago Booth School of Business.”
- “The conclusions drawn from the NielsenIQ and Nielsen data are those of the researcher(s) and do not reflect the views of Nielsen. Nielsen is not responsible for, had no role in, and was not involved in analyzing and preparing the results reported herein."
- Researchers must submit all copies of proposed papers, reports, presentations, dissertations, journal articles, and publications to the Kilts Center at least 30 days prior to any public dissemination, including SSRN and submission to Journals. Any distributed materials may include only limited excerpts of NielsenIQ and Nielsen information—“limited excerpt” means such portion of the NielsenIQ and Nielsen data that would not ordinarily substitute for a purchase of access to the NielsenIQ and Nielsen data.
- Thirty days after providing Kilts Center a copy of a working paper, researchers must submit such papers to the Kilts Center at Chicago Booth Marketing Data Center Paper Series at Social Science Research Network (SSRN).
- Researchers are required to notify the Kilts Center of publications resulting from their work with the data, even after they have stopped using the data.
Questions about the marketing datasets at the James M. Kilts Center for Marketing? Contact us by email.
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