Faculty & Research

Bradley Shapiro

Assistant Professor of Marketing and Beatrice Foods Co. Faculty Scholar

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5807 South Woodlawn Avenue
Chicago, IL 60637

Bradley Shapiro studies empirical industrial organization and applied microeconomics. His research has largely focused on the pharmaceutical industry, with the goal of informing both firm strategy and public policy. His interests also extend to advertising, marketing in the health care sector, and organizational economics. Shapiro is especially interested in causal identification using natural experiments and regression discontinuity designs in quantitative marketing contexts. In recent research, he uses the discrete borders of television markets to identify the impact of advertising on demand in the antidepressant market. In other research, Shapiro and his co-authors study how public policy around the time of patent expiration affects competition in pharmaceutical markets.

Shapiro earned a Ph.D. in economics from Massachusetts Institute of Technology (MIT). Prior degrees include an M.S. in mathematics, a B.S., in mathematics, and a B.A., in economics all from Virginia Tech. Shapiro is also a certified private pilot and consults for a wine importing firm in his spare time.

At Booth, Shapiro teaches Marketing Strategy.


2015 - 2016 Course Schedule

Number Name Quarter
37000 Marketing Strategy 2015 (Fall)

Additional Information