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Bradley Shapiro studies empirical industrial organization and applied microeconomics. His expertise is in the economics of advertising and measuring advertising effectiveness. His research has largely focused on applications in the health and pharmaceutical industries, with the goal of informing both firm strategy and public policy. His research has appeared in the Journal of Political Economy, Marketing Science, Management Science, American Economic Journal: Microeconomics and Quantitative Marketing Economics.

Shapiro earned a Ph.D. in economics from Massachusetts Institute of Technology (MIT). Prior degrees include an M.S. in mathematics, a B.S. in mathematics, and a B.A. in economics all from Virginia Tech. Shapiro is also a certified private pilot and consults for a wine importing firm in his spare time.

At Booth, Shapiro teaches Marketing Strategy.

Academic Areas

  • Marketing

Working Papers

2020 - 2021 Course Schedule

Number Course Title Quarter
37000 Marketing Strategy 2021 (Spring)