Bradley Shapiro

Biography

Brad Shapiro studies empirical industrial organization and quantitative marketing. His expertise is in the economics of advertising and measuring advertising effectiveness. He has also employed the tools of quantitative marketing to study regulatory problems, including the areas of health insurance, pharmaceuticals, digital advertising and firearms. His research has appeared in the Journal of Political Economy, Econometrica, Marketing Science, Management Science, American Economic Review: Insights, American Economic Journal: Microeconomics and Quantitative Marketing Economics. He is currently a co-editor at Quantitative Marketing & Economics and an Associate Editor at Management Science and Marketing Science.

Shapiro earned a Ph.D. in economics from Massachusetts Institute of Technology (MIT). Prior degrees include an M.S. in mathematics, a B.S. in mathematics, and a B.A. in economics all from Virginia Tech. Shapiro is also a certified private pilot and consults for a wine importing firm in his spare time.

At Booth, Shapiro teaches MBA Marketing Strategy, Executive MBA Marketing Management and the PhD Health Economics Literature Seminar.

Academic Areas

• Marketing