Gregory D. Bunch
Adjunct Professor of Entrepreneurship
Biography
Greg Bunch draws on a wealth of experience as an entrepreneur, manager, consultant, alderman, and teacher. He is the founder of Masterplan International Corporation, a strategy consulting firm. He was also a partner at Brandtrust, a brand strategy consultancy. Greg co-founded a healthcare software start-up in the Bay Area. He has served on corporate boards for financial services, healthcare, retail, franchising and marketing firms.
He works with Fortune 50 companies, family businesses and start-ups in the areas of innovation and strategy. He has worked with a broad array of companies including Abbott Labs, American Express, Danaher, Dover, ETS, Harley-Davidson, Hewlett-Packard, Kimberly-Clark, McDonalds, PepsiCo, State Farm and Yum! Brands.
Greg was an alderman in the City of West Chicago, serving on the infrastructure, public safety and development committees.
Greg has lectured nationally and internationally on topics related to strategy, creating customers, and innovation. He earned a bachelor's degree from Wheaton College in philosophy and an MDiv from Harvard University.
2024 - 2025 Course Schedule
Get Insights from Gregory D. Bunch in Chicago Booth Review
Is Elon Musk a Modern-Day Odysseus?
Chicago Booth’s Greg Bunch discusses the business lessons we can learn from the heroes of the Iliad and the Odyssey.
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Why AI May Be Your Best Strategist
Chicago Booth’s Gregory D. Bunch discusses how founders and companies could be making better use of AI to develop, test, and operationalize their strategies.
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How to Navigate a Volatile World
Chicago Booth’s Gregory D. Bunch explains how business leaders can cope with VUCA conditions.
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