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Greg Bunch draws on a wealth of experience as an entrepreneur, manager, consultant, alderman, and teacher. He is the founder of Masterplan International Corporation, a strategy consulting firm. He was also a partner at Brandtrust, a brand strategy consultancy. Greg co-founded a healthcare software start-up in the Bay Area. He has served on corporate boards for financial services, healthcare, retail, franchising and marketing firms.

He works with Fortune 50 companies, family businesses and start-ups in the areas of innovation and strategy. He has worked with a broad array of companies including Abbott Labs, American Express, Danaher, Dover, ETS, Harley-Davidson, Hewlett-Packard, Kimberly-Clark, McDonalds, PepsiCo, State Farm and Yum! Brands.

Greg was an alderman in the City of West Chicago, serving on the infrastructure, public safety and development committees.

Greg has lectured nationally and internationally on topics related to strategy, creating customers, and innovation. He earned a bachelor's degree from Wheaton College in philosophy and an MDiv from Harvard University.

Academic Areas

  • Entrepreneurship

2021 - 2022 Course Schedule

Number Course Title Quarter
34102 New Venture Strategy 2021 (Autumn)
34102 New Venture Strategy 2022 (Winter)
34102 New Venture Strategy 2022 (Spring)

2020 - 2021 Executive Education Schedule

  Program Title  
  The Advanced Strategy Program: Building and Implementing Growth Strategies Learn More
  The Chicago Booth Competitive Strategy Program
Learn More
  Executive Program in Corporate Strategy Learn More
  The Executive Finance Program Learn More
  The Executive Program for Prospective CFOs Learn More
  Mergers and Acquisitions Learn More
  The Latin American CFOs' Executive Program Learn More
  Chicago Booth Executive Program in El Gouna, Egypt Learn More
  Global Leadership Institute Learn More
  Global Senior Management Program - Chicago and Madrid Learn More
  The Accelerated Development Program  Learn More