Gregory D. Bunch
Adjunct Professor of Entrepreneurship
Can Your Company Live Long and Prosper?
Don’t wait for your current business model or product to lose steam before finding your next one.
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Biography
Greg Bunch draws on a wealth of experience as an entrepreneur, manager, consultant, alderman, and teacher. He is the founder of Masterplan International Corporation, a strategy consulting firm. He was also a partner at Brandtrust, a brand strategy consultancy. Greg co-founded a healthcare software start-up in the Bay Area. He has served on corporate boards for financial services, healthcare, retail, franchising and marketing firms.
He works with Fortune 50 companies, family businesses and start-ups in the areas of innovation and strategy. He has worked with a broad array of companies including Abbott Labs, American Express, Danaher, Dover, ETS, Harley-Davidson, Hewlett-Packard, Kimberly-Clark, McDonalds, PepsiCo, State Farm and Yum! Brands.
Greg was an alderman in the City of West Chicago, serving on the infrastructure, public safety and development committees.
Greg has lectured nationally and internationally on topics related to strategy, creating customers, and innovation. He earned a bachelor's degree from Wheaton College in philosophy and an MDiv from Harvard University.
2023 - 2024 Course Schedule
Get Insights from Gregory D. Bunch in Chicago Booth Review
How Will COVID-19 Change Management and Leadership?
Chicago Booth faculty field questions from Booth students and alumni about how COVID-19 has changed, and will change, various aspects of management and leadership.
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How to Lead Organizations through the COVID-19 Crisis
Strategic thinking can help leaders navigate existential threats.
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