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How does a Booth MBA transform your career in CPG?

An MBA for someone in brand management seems like a natural choice, but what do students really get out of their business degree once they’re on the other side of graduation? Facilitating a brand image within the Consumer Product Goods industry is a challenging role to take on; when you’re balancing data analytics, visual merchandising, public perception, and product quality assurance, there’s a lot to learn and prepare for.

We interviewed Booth students about their experiences within the Consumer Product Goods sphere to get an understanding of what the MBA journey is like for Boothies pursuing this path.