The virtual format enabled twelve alumni with impressive product management and product marketing management experience to engage with Chicago Booth students for the day, by sharing career insights and helping us prepare for these types of roles.
Before starting at Chicago Booth, I had no idea product manager or product marketing manager roles existed. I was just an engineer with a plan to build a marketing career and become a director. Throughout my time at Booth, I have transitioned my career goals to focus on the experiences I want to have, the type of work that gives me energy, and the roles that challenge me to continue to grow. I believe that the field of product management does this effectively for me.
The alumni panelists discussed the importance of the product manager, focusing on developing soft skills such as building trust, managing vision, influencing without authority, leveraging your network, working cross-functionally, and asking the right questions.