We want to demonstrate our commitment to your privacy. In support of the changes to the EU data protection law, we’ve updated our privacy notice effective May 25, 2018.


Zvi Gilula's field of research is categorical data analysis, with wide applications in marketing, pharmaceuticals, trading, communication, and gaming. He was an associate editor of the Journal of the American Statistical Association from 1986 to 2006, and was an associate editor for the International Journal of Marketing Research from 2000-2007. He has been involved in methodological consulting for well-known companies such as Roche Holdings in Europe, GTE, Prudential, TNS, Kantar in the UK and Morningside Technology in China. He advised the Israel National Lottery for many years, and is active as an advisor in the high-frequency algo-trading. Zvi Gilula has been supervising the TV rating in Israel for the last 18 years, and during the last 14 years, he has been providing expert’s opinion to many big law firms on “Chance vs. Skill” in the on-line gaming industry (poker, backgammon, fantasy sport games, etc.) for the biggest on-line companies in the world like Electronic Arts, Drafkings, and more.

He received his education from Hebrew University, where he earned a bachelor's degree, a master's degree, and a PhD, all in statistics. He is also an elected fellow of the Royal Statistical Society and the American Statistical Association.

Outside of academia, Zvi Gilula enjoys philosophy of religions, psychology of rationality, chess, and single malts (In random order, of course…).

Research Interests

Categorical data analysis; marketing research and consulting; risk analysis.

Academic Areas

  • Econometrics and Statistics

Selected Publications

2021 - 2022 Course Schedule

Number Course Title Quarter
41301 Statistical Insight into Marketing, Consulting, and Entrepreneurship 2021 (Autumn)
41301 Statistical Insight into Marketing, Consulting, and Entrepreneurship 2022 (Summer)