Think Better with Alex Imas

On April 29, 2026, behavioral economist Alex Imas sat down with Devin Pope (Chicago Booth) for an insightful discussion exploring the quirky anomalies that reveal why humans fall short of rational expectations. The conversation centered on Imas’s work with Richard Thaler, showcased in their book “The Winner’s Curse: Behavioral Economics Anomalies, Then and Now,” and also touched on some of the latest challenges and opportunities in both behavioral economics and artificial intelligence.

The Think Better Series, hosted by the Roman Family Center for Decision Research at Chicago Booth, aims to expand behavioral science dialogue about how it shapes society and improves lives. This session, the last of the 2025-2026 academic year, brought together hundreds in person and online to hear Imas, one of the field’s most versatile minds, reflect on both enduring and emerging behavioral economics themes.

Think Better with Alex Imas

Behavioral Economics: From Lab to the Real World


The Early Days and Core Anomalies
Imas traced behavioral economics’ origins to lab experiments in the 1970s, particularly Kahneman and Tversky’s Prospect Theory. Early research focused on simple choices, lotteries and hypothetical scenarios, testing economic axioms like expected utility. Counter to traditional economic models, people regularly violated these principles, exhibiting behaviors such as loss aversion and impulsivity.

Moving Beyond Lab Subjects
For years, critics dismissed these findings as artifacts of “confused” lab subjects. However, as Imas and Pope pointed out, field evidence showed these anomalies persisted outside the lab, even among experts with high-stakes incentives. This transition cemented behavioral economics’ relevance, showing that even seasoned professionals deviate from rational models.

Robustness and Reproducibility: Separating Signal from Noise


Revisiting the Anomalies
Imas discussed his effort with Thaler to systematically re-examine original behavioral anomalies highlighted in the first edition of The Winner’s Curse. By replicating experiments described decades ago and posting all materials publicly, they found that almost all major anomalies (except for some nuances in prospect theory’s diminishing sensitivity) held up robustly. Core findings about time preferences, the winner’s curse, and cooperation games persisted, reaffirming behavioral economics’ foundational insights.

Lessons from Non-Robust Findings
Not every purported anomaly survived scrutiny. Some financial anomalies disappeared once markets adapted—proving that, unlike psychological biases, market-driven anomalies tend to self-correct. Imas underscored that the bedrock anomalies persisted, while non-replicating findings faded from models and textbooks.

Biases that Matter Most


Overconfidence, Confirmation Bias, and Motivated Reasoning
When asked about the most problematic biases, Imas highlighted belief-based distortions like confirmation bias and motivated reasoning. In today’s digital world, people can curate their own information sources. Social media and online news feeds make it easy to:

  • Seek out sources that affirm existing beliefs
  • Avoid information that challenges one’s worldview
  • Drift into increasingly polarized echo chambers

Small initial differences in beliefs can become large disagreements when people selectively consume confirming information. For Imas, this makes belief-based biases especially troubling in the current media and political climate.

Present Bias and Technology’s Double-Edged Sword
The rise of instant gratification through sports gambling apps, endless news, and social media has made present bias and self-control problems arguably more acute. The loss of frictions that once slowed consumption has made resisting temptation harder. However, Imas pointed out that some technologies, like GLP-1 drugs, may help neutralize certain behavioral problems (e.g., overeating), offering hope that innovation can sometimes “out-muscle” our cognitive limitations.

Is Behavioral Economics a Revolution or a Tweak?


Academic Perspectives: Evolution versus Revolution
Imas recounted contrasting approaches within the field. Matthew Rabin’s incremental tweaks to rational models preserve economics’ cumulative, falsifiable nature. Richard Thaler, by contrast, sees behavioral economics as a revolution. Imas takes a middle ground, valuing both the rigor of standard models and the need to capture perceptions and beliefs that shape real-world decisions.

Impact and Integration
Despite behavioral economics’ success in influencing journal publications and academic hiring, it remains underrepresented in undergraduate and mainstream texts. Pope argued that its intellectual influence is larger than its formal presence, pointing to leading economists who weave behavioral ideas into their work. Imas agreed, suggesting that even “failed revolutions” can reshape how incumbents operate.

Artificial Intelligence: Novelty or Disruption?


The Nature of General Purpose Technologies (GPT)
Imas shifted the conversation to AI’s disruptive potential, placing it in the category of general purpose technologies such as electricity, railroads, and computers. Historically, these technologies have expanded the economy and created more jobs than they destroyed, though some roles, like phone operators, were eliminated over decades.

AI’s “Generality” and the Labor Market
What sets AI apart is its ability to emulate a wide range of human tasks. While true artificial intelligence that matches human-level versatility and capability remains an aspiration rather than reality, the rapid progress in automation and the expanding scope of tasks being performed by machines raise important concerns. Imas noted that the impact on the labor market is shaped not only by technological advancement but also by the speed at which these tools are adopted and the complexity of individual jobs. Since most positions involve interconnected tasks, automating specific activities is much easier than fully replacing entire roles.

Elasticity, Adaptation, and Specific Vulnerabilities
Imas emphasized that sectors with low-dimensional jobs – those involving routine or repetition – such as truck driving or warehouse work, are most vulnerable to automation. Automation incentives are highest where fewer tasks must be replaced. He underscored that the pace of change matters: gradual transitions allow adaptation and retraining, while rapid displacement strains society.

White-collar Impacts and Organizational Dynamics
While technologists worry about software engineers disappearing, Imas noted that jobs are more enduring than single tasks. Real organizational change is slow, hampered by inertia and interdependencies. Moreover, demand elasticity matters: if productivity rises and prices fall, labor demand could actually increase in certain areas.

AI and Behavioral Economics: Intersections and Implications


AI as a Behavioral Actor

Imas suggested that AI will soon handle many economic transactions directly, potentially reducing the role of human psychology in consumer behavior. Unlike humans, AI agents do not suffer from psychological biases – or at least in the same ways that humans do. The focus may shift to how people interact with their agents and the digital environment.

Opportunities for Bias Correction
There is scope for AI agents to help mitigate polarization, addiction, and biases, if designed to align with users’ true preferences. Imas noted current research into eliciting and modeling underlying preferences. Success here may depend on improving alignment between agent and individual, a top concern for both AI developers and behavioral economists.

Audience Q&A: Future Jobs, Junior-Senior Dynamics, and Relational Work 

The audience asked questions about AI’s impact on job creation and the challenge of hiring junior workers. Imas acknowledged that hiring patterns are shifting, with senior roles preferred due to AI’s productivity gains. However, jobs may evolve, requiring different training paths.

In response to questions about AI’s “agreeability,” Imas pointed out that some models tend to confirm user assumptions, which can reinforce biases and overconfidence. This is particularly problematic for organizational decisions, but also underscores the consumer preference for sycophantic AI as a product.

Imas noted that in sectors where human interaction is central to the value of the work, such as nursing or therapy, people are likely to place greater importance on the “human touch” as AI-driven efficiencies lower costs and raise incomes. While AI may help provide broader access to these services, many individuals will continue to prefer care from actual humans for certain tasks.

Conclusion: Behavioral Science and the AI Era

This Think Better discussion with Alex Imas provided thoughtful insights into the lasting importance of behavioral economics and the new challenges brought by AI. Even as technology rapidly transforms how decisions are made, many of the key behavioral anomalies continue to persist. With its focus on real-world preferences and biases, behavioral science is well-positioned to guide society through the transition to an AI-powered economy. This includes understanding human adaptation as well as designing systems that help people make better choices.

As new technologies create both opportunities and disruptions, the principles of behavioral economics can help ensure that innovation benefits individuals and society as a whole. The revolution in decision research is ongoing, and future progress will depend on collaboration between economists, technologists, and behavioral experts.

Related resources & links

More from Chicago Booth