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Daniel Bartels

Daniel Bartels

Professor of Marketing

  • Consumer psychology
  • Consumer financial decision-making
  • Behavioral marketing
  • Cognitive science
  • Human judgment and reasoning
Daniel Bartels
Pradeep Chintagunta

Pradeep K. Chintagunta

Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing

  • Marketing
  • Pricing
  • Advertising
  • New products
  • Technology
  • Social media
  • Emerging economies
  • Data
Pradeep K. Chintagunta
Sanjay K. Dhar

Sanjay K. Dhar

James H. Lorie Professor of Marketing

  • Advertising strategy
  • Brand management
  • Marketing strategy
  • Pricing and promotion strategy
  • Private labels
  • Consumer promotion evaluation and planning
  • Internet marketing
  • New product development, management, and strategy
  • Retail management best practices
  • Loyalty reward programs
  • Every Day Low Pricing (EDLP)
  • Trade promotions
  • Category management
  • Purchase incidence
  • Brand choice
Sanjay K. Dhar
Berkeley Dietvorst

Berkeley J. Dietvorst

Associate Professor of Marketing

  • Consumer behavior
  • Behavioral marketing
  • Judgment and decision-making
  • Adoption of decision aids
  • Decision-making under risk and uncertainty
Berkeley J. Dietvorst
Jean-Pierre Dube

Jean-Pierre Dubé

Sigmund E. Edelstone Professor of Marketing and Charles E. Merrill Faculty Scholar

  • Quantitative marketing
  • Industrial organization
  • Marketing analytics
  • Database marketing
  • Pricing
  • Advertising
  • Digital marketing
  • Retailing
  • Branding
  • Consumer demand
  • Targeted marketing
  • Management
  • Government and industry
  • Nutrition policy
  • Antitrust policy
Jean-Pierre Dubé
Ayelet Fishbach

Ayelet Fishbach

Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing and IBM Corporation Faculty Scholar

  • Decision-making
  • Social psychology
  • Behavioral science
  • Health decisions
  • Management
  • Consumer motivation
Ayelet Fishbach
Gunter Hitsch

Guenter J. Hitsch

Kilts Family Professor of Marketing

  • Dynamic marketing strategies
  • Advertising measurement
  • Pricing
  • Customer relationship management
  • Customer targeting
  • Personalization
  • Industrial organization models of firms and markets
  • Structural econometric models
  • Causal inference
Guenter J. Hitsch
Christopher Krohn

Christopher E. Krohn

Adjunct Associate Professor of Marketing

  • Retail
  • Hospitality
  • Financial services
  • E-commerce
  • General management
  • Marketing
  • Merchandising
  • Customer experience management
  • Customer relationship management/CRM
  • Product management
  • Leadership
  • Turnarounds
  • Digital transformation
Christopher E. Krohn
Ann L. McGill

Ann L. McGill

Sears Roebuck Professor of General Management, Marketing and Behavioral Science

  • Consumer and managerial decision-making with special emphasis on causal reasoning
  • Anthropomorphism
  • Dehumanization
Ann L. McGill
Sanjog Misra

Sanjog Misra

Charles H. Kellstadt Professor of Marketing

  • A.I.
  • Machine learning
  • Deep learning
  • Algorithmic decision-making
  • Personalization
  • Pricing
  • Digital marketing
  • Salesforce and sales management
  • Compensation and incentives
Sanjog Misra
Anita Rao

Anita Rao

Associate Professor of Marketing

  • Consumer Protection
  • Firm Deception
  • Regulation and marketing
  • Online content and digital distribution
Anita Rao
Bradley Shapiro

Bradley Shapiro

Associate Professor of Marketing and True North Faculty Scholar

  • Economics of advertising
  • Measurement of advertising effectiveness
  • Pharmaceutical marketing
Bradley Shapiro
Abigail Sussman

Abigail Sussman

Associate Professor of Marketing and True North Communications, Inc. Faculty Scholar

  • Judgment and decision-making
  • Consumer welfare
  • Financial decision-making
  • Mental accounting
  • Causal reasoning
Abigail Sussman
Oleg Urminsky

Oleg Urminsky

Professor of Marketing

  • Consumer and managerial decision-making
  • Self-control and farsightedness
  • Survey research
  • Marketing experiments
  • Customer relationship management (e.g., reward/loyalty programs and incentive systems)
  • Fundraising
Oleg Urminsky
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