Faculty Experts in Marketing

Professor of Marketing

• Consumer psychology
• Consumer financial decision-making
• Behavioral marketing
• Cognitive science
• Human judgment and reasoning

Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing

• Marketing
• Pricing
• Advertising
• New products
• Technology
• Social media
• Emerging economies
• Data

Assistant Professor of Marketing

• Quantitative marketing
• Industrial organization
• Consumer inattention

James M. Kilts, Jr. Professor of Marketing

• Advertising strategy
• Brand management
• Marketing strategy
• Pricing and promotion strategy
• Private labels
• Consumer promotion evaluation and planning
• Internet marketing
• New product development, management, and strategy
• Retail management best practices
• Loyalty reward programs
• Every Day Low Pricing (EDLP)
• Trade promotions
• Category management
• Purchase incidence
• Brand choice

Associate Professor of Marketing

• Consumer behavior
• Behavioral marketing
• Judgment and decision-making
• Adoption of decision aids
• Decision-making under risk and uncertainty

James M. Kilts, Distinguished Service Professor of Marketing and Charles E. Merrill Faculty Scholar

• Quantitative marketing
• Industrial organization
• Marketing analytics
• Database marketing
• Pricing
• Advertising
• Digital marketing
• Retailing
• Branding
• Consumer demand
• Targeted marketing
• Management
• Government and industry
• Nutrition policy
• Antitrust policy

Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing and IBM Corporation Faculty Scholar

• Decision-making
• Social psychology
• Behavioral science
• Health decisions
• Management
• Consumer motivation

Adjunct Professor of Marketing

• Social media
• Influencer marketing
• Digital marketing
• Sports marketing
• Celebrity sponsorships
• Brand management
• Crisis management
• Television advertising
• Super Bowl Advertising
• Public Relations
• Advertising strategy
• Innovation

Kilts Family Professor of Marketing

• Dynamic marketing strategies
• Advertising measurement
• Pricing
• Customer relationship management
• Customer targeting
• Personalization
• Industrial organization models of firms and markets
• Structural econometric models
• Causal inference

Adjunct Associate Professor of Marketing

• Retail
• Hospitality
• Financial services
• E-commerce
• General management
• Marketing
• Merchandising
• Customer experience management
• Customer relationship management/CRM
• Product management
• Leadership
• Turnarounds
• Digital transformation

Sears Roebuck Professor of General Management, Marketing and Behavioral Science

• Consumer and managerial decision-making with special emphasis on causal reasoning
• Anthropomorphism
• Dehumanization

Clinical Professor of Marketing; Executive Director, Kilts Center for Marketing

• New product and service innovation

Charles H. Kellstadt Professor of Marketing

• A.I.
• Machine learning
• Deep learning
• Algorithmic decision-making
• Personalization
• Pricing
• Digital marketing
• Salesforce and sales management
• Compensation and incentives

Professor of Marketing and True North Faculty Scholar

• Economics of advertising
• Measurement of advertising effectiveness
• Pharmaceutical marketing

Assistant Professor of Marketing

• The behavioral economics of firms
• Companies interacting with biased consumers
• Pricing strategy

Assistant Professor of Marketing

• Judgment and decision-making
• Consumer psychology
• Visual attention
• Marketing experiments

Professor of Marketing and Beatrice Foods Co. Faculty Scholar

• Judgment and decision-making
• Consumer well-being
• Financial decision-making
• Mental accounting
• Causal reasoning
• Corporate social responsibility

Professor of Marketing

• Consumer and managerial decision-making
• Self-control and farsightedness
• Survey research
• Marketing experiments
• Customer relationship management (e.g., reward/loyalty programs and incentive systems)
• Fundraising
• Language and message testing