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On October 27, in a special event cosponsored by the Kilts Center for Marketing, Ann Mukherjee, AB ’87, MBA ’94, chairman and CEO of Pernod Ricard North America, and Brian Niccol, ’03, chairman and CEO of Chipotle, discussed how consumer behavior has changed during the pandemic. Their conversation, the second in Booth’s Road to Economic Recovery series on COVID-19, was moderated by Booth professor Jean-Pierre Dubé. The leaders drew from their personal experiences as the leaders of some of the world’s biggest companies to share expert insights on the topics of consumer behavior and how firms can adapt to survive and even thrive in this unprecedented time.

Booth Staff