In celebration of AAPI Heritage Month, we wanted to share a quick snapshot of the Booth South Asian Club from the perspective of Part-Time MBA student and current co-chair, Sarthak Gupta.Connecting with our AAPI Community: Student Spotlight on the Booth South Asian Club
Conquering Marketing Case Questions 3Cs (and 4Ps) at a Time
Evening MBA student Fabiana Schell Sanzi shares her experience as co-chair of the Marketing Club and gives us first look into conquering marketing case questions.
- January 27, 2020
At the beginning of the event, Matt Riezman, ’15, (Associate Director of Marketing at Kraft Heinz) gave an overview presentation on how to best answer case questions and why CPG companies love them so much. Matt recommended we begin answering our case questions by mentioning the most important C—the customer! Matt also explained that the reason companies love asking case questions so much is because they represent real life challenges that brand managers face every day in their roles. The recruiting team wants you to assure them that you can think of these problems in a thoughtful and rational way.
After Matt’s presentation, we started the first round table session. Throughout the night, we would rotate to three different round tables so that we were not only exposed to different alumni coaches, but also to different groups of students.
Going into the first session, I felt prepared because I’d had about three weeks before the event to study, and had made a mental note of all Matt’s advice, so I was well prepared. Or so I thought! My first attempt at answering a question failed, big time! I only mentioned the customer at the very end! Plus, I didn’t really explore the entire framework. But it was ok, this was the place to make the mistakes, so I could learn from them.
The feedback I got from the alumni was invaluable because they showed me exactly where I did well and where there was room for improvement. Over the course of the night, each student had the chance to answer about two to three questions per round table session. But perhaps even more valuable was that I got to listen to the—sometimes very different—responses that my fellow students gave and hear the feedback that they received, which helped me to learn even more about the different ways I can approach case questions.
After the event, we had the opportunity to network with all the alums over some light appetizers and drinks. I made some new connections and had a lot of fun!
Am I perfect at marketing interviews now? Not quite yet, but the next step is just to practice, practice and practice. At least I know that I can have a way more productive practice session with my peers, because we all heard the same piece of advice and feedback. This is by far the best event I’ve been at Booth in terms of career preparation and it is indispensable for anyone seeking a career in marketing.
To learn more about the Kilts Center for Marketing and to join the thriving marketing community at Chicago Booth, connect with the Kilts Center on LinkedIn.