As a brand manager for the Hershey Company, Gadhok cooks up innovative marketing and creative campaigns for the much-loved confectioner.
- October 10, 2017
10 AM The barkThins brand team meets to discuss our priorities for the week. Each of us brings different passions and areas of expertise, but we work together extremely well. There are no egos here. I feel lucky to work alongside people who are so open, receptive to collaboration, and just genuinely good people with whom I can be myself.
11 AM I take a call with our external creative agency. We run through a few action items to finalize the first major barkThins campaign, which is nearly ready to launch.
NOON Lunch is my time to eat and cull through analytics. This is foundational to successful brand strategy. For example, if I see that specific SKUs or items are lagging on velocity and it is important to the business that these items succeed in market, I know to feature them in my creative to help generate demand, or develop other in-store promotional strategies to drive sell-through.
1 PM Touch base with our media agency to approve any optimizations to our media buys or targeting strategies, then head upstairs to discuss the barkThins brand book with in-house Hershey designers. It sets the standards for how the brand’s visual identity and tone of voice should come to life on packaging and creative materials.
I’ve been a solo dancer all my life, so I’m naturally used to taking the lead. It’s valuable—and pretty challenging for me—to learn how to follow.
6 PM Off to private ballroom-dancing lessons. It’s so much fun! I’ve been a solo dancer all my life, so I’m naturally used to taking the lead. It’s valuable—and pretty challenging for me—to learn how to follow. We’re practicing the waltz. I’m intensely focused as I think about the steps.
7 PM Tonight I’m cooking up chicken and fresh veggies from last weekend’s trip to the farmer’s market.
7:30 PM I’m really close with my family. Every night I FaceTime my 1-year-old niece right before her bedtime and we sing songs together. Then I call my parents to hear about their day.
8:30 PM Watch a few episodes of either Madam Secretary or cooking shows, which I’m a big fan of. Chopped and Top Chef are a couple of favorites.
—As told to Betsy Mikel