Julie Roehm: 00:00
What I've tried to do over my career is hone the combination of art, science, and psychology into the craft of marketing. Because today, software isn't just consumed by the CTO and CIO. It's consumed by everybody. So if we can't relate what we do to everybody, we're going to be missing some people that are going to be very important to us in the long run. So we created a whole host of storytellers. We built a bunch of stories and we put them out there in the public for people to consume and think of us differently. That we could talk about what it is that we do from a sometimes very complex technological software solution, in a way that is very compelling and memorable to people like my mom. She's my litmus test. If my mom gets it and eyes light up, I know I've done it well, right?
Julie Roehm: 00:49
I've made a complex story simple. Here, at Booth, I felt like this was going to hone in on the quantitative element and separate me from the pack, because I would be able to fit in a conversation with a CFO or COO or head of manufacturing. I would be able to have a peer-to-peer conversation much more naturally because I wouldn't be afraid of that quantitative analytical conversation, and I'd be able to relate the importance of marketing to it, and that has served me so well. The Kilts Center, having seen that and knowing Jim Kilts and the legacy that he brings and the support that he has given, is amazing. For me, this is a resource that I don't think you can begin to overestimate the importance of. I just think it's a great opportunity for community, for network, for exploring resources and skills. I think that we've got something very exciting happening.