Michael D. Armstrong, ’02, EVP & GM At Viacom Shares Hard-Won Lessons


Michael D. Armstrong, ’02"It's OK to trust your gut, but only if you know it has enough experience and data to make sound  decisions," says Michael D. Armstrong, '02, EVP & GM, International Brand Development at Viacom

In 2002, 30 year-old Michael D. Armstrong, brand new to management with a brand-new MBA in strategy and marketing, made a radio buy without doing his research-- making a few hundred thousand dollar mistake in his first managerial job. It nearly derailed his career. Today, as executive vice president and general manager of international brand development for Viacom, Armstrong shares how he recovered - and shares his hard-won lesson about the importance of research. Read more >>