Innovations In Marketing


One great thing about Chicago Booth is our expertise across a variety of business fields and functional areas! At the Booth Kilts Center for Marketing, our faculty and students are consistently working to innovate and lead in this dynamic marketplace. Our unique cross-disciplinary approach to marketing is driven by data and drawn from the fields of economics, sociology, statistics, and psychology to develop holistic, practical strategies that garner results! Watch Professor Pradeep Chintagunta talk about what sets Booth students apart.