The next two blogs are about two alumni from the Booth part-time programs who have gone on to impact the daily lives of millions of people world-wide. They impact what we eat, and equally what we don't eat, every day. David Kirchhoff, the CEO of Weight Watchers International has helped millions of individuals gain a healthy body composition as well as increasing their self-image and confidence. Using what he learned at Booth, to make himself both the experiment and the scientist, he started with himself, losing over 40 lbs and lowering his cholesterol 40 points. You can read about his neurotic relationship with food in his blog, Man Meets Scale, or his book, Weight Loss Boss.
David attributes his decision to attend the Chicago Booth part-time program as giving him incredible confidence and as a time that his brain lit up. It taught him to ask tough questions and to push himself and his teams harder. Surrounded by competitive students, he worked hard, graduated at the top of his class, and was hired by Boston Consulting Group. Weight Watchers, too, has evolved since David became boss in 2007. At that time, the company had a fusty, unhip image, and meeting attendance had been flat for several years. Not anymore; the point system has been overhauled, and spokespeople, such as Jennifer Hudson and Charles Barkley, have dialed up the coolness in ads. WeightWatchers.com also has become a powerhouse, generating $400 million in revenue last year, and a 30% increase in sales in the first half of 2012. To read more about David, check out this great Barron's article: http://tinyurl.com/b5np7x6 Next week: Look for part deux of Alumni Who Have Impacted What We Eat when we share the story of Patrick Doyle, the CEO of Domino's Pizza, a company without whom I would never have made it through college, but after years of flagging sales, has been revitalized by Patrick's vision; new products and a new ad campaign in which he became a reluctant star.