Think Better with Emily Oster

On Wednesday, May 7, 2025, economist and ParentData CEO Emily Oster sat down with Chicago Booth's Jane Risen for a fascinating discussion on how data and behavioral science can help parents make more confident, clear decisions on topics big and small.

Their conversation with Q&A covered a wide range of topics including balancing safety and autonomy, parent/grandparent dynamics, navigating relationships and risk with vaccine-hesitant extended family, and more.

Emily Oster at the podium

A Data-Driven Journey from Academia to Parenthood

The conversation opened with a personal and professional introduction. Risen shared stories of her long friendship with Oster and praised Oster’s success in translating data for everyday parenting. Oster reflected on her path from economist to public intellectual and communicator. Her first book, Expecting Better, emerged from the realization that pregnancy advice often lacked clear data or transparency. Motivated by her own need for clarity—and her love of writing—she began unpacking complex research for the public.

Oster emphasized that her goal has always been to make data accessible, not to dictate choices. “The translational challenge,” she said, “is helping people engage with research even if they don't have a PhD.”

Decoding Headlines and Making Sense of Research

Oster outlined two core principles for interpreting data:

  • Correlation is not causation. Many panic-inducing headlines make unsupported causal claims based on correlations.
  • Context matters. A single study rarely overturns existing research. Oster encourages readers to look at the full body of evidence, not just what’s new.

For parents overwhelmed by new findings or dramatic headlines, her advice is simple: pause, contextualize, and compare with previous data. 

Jane Risen and Emily Oster

Decision Making Anchored in Preferences

A consistent theme in Oster’s work is that families differ—and so should their decisions. She encourages parents to weigh data alongside personal preferences, constraints, and values. What’s right for one family may not be right for another.

That mindset has influenced her own parenting. For example, Oster shared that writing about toddler discipline in Cribsheet led her to change how she approached discipline with her second child. This process of discovery and self-correction underscores her central message: informed decisions are better than blindly following tradition or trends.

Clear Guidance in a Few Key Areas

Oster is careful not to tell people what to do, even when they ask for her personal choices. “I can tell you, but it’s not important because it’s not actually necessarily what you should do,” she explained. She believes that the same data can lead to different decisions depending on individual preferences, and that’s okay. Still, there are a few areas where she does offer clear guidance. Introducing allergens early is one of them. And when it comes to vaccines—especially the measles vaccine—she strongly encourages parents to follow the science and make sure their children are protected.

How to Talk About Hard Topics

Oster has challenged conventional wisdom around topics like alcohol in pregnancy and breastfeeding, both of which generated pushback. She spoke about learning to present controversial data with clarity and nuance while listening to critics—especially experts with different perspectives.

She also acknowledged the frustration of being dismissed due to credentials. “It’s hard to hear ‘you shouldn’t comment on this because you’re not a [medical] doctor,’” she said. But respectful disagreement based on substance, not status, is always welcome.

Think Better with Emily Oster, audience

What Research Still Needs to Explore

Oster pointed to two areas that need better data:

  • Women’s postpartum well-being. We measure hospital readmission but not whether new mothers feel supported and confident. Oster believes we need better outcomes that reflect the lived experience of early parenthood.
  • Age zero-to-five development. What causes the wide disparities in kindergarten readiness? Oster sees a research opportunity to better understand parenting roles and ways to understand disparities.

Asked what study she’d run with unlimited resources, Oster’s quick reply: a massive randomized trial on supplements. “I think they’re stupid,” she joked, and she’d like data to prove it definitively. 

Systemic Change and Public Policy

While her work often focuses on individual choice, Oster also sees room for policy improvements:

  • Paid family leave
  • Sustained investment in high-quality child care
  • Parenting coaching programs to share basic, evidence-backed strategies with families

She emphasized that many parents she interacts with are already “doing the core things that matter.” Worrying about ideal Montessori toy rotation, for example, is likely missing the point. Parents convinced about optimizing are probably already doing the most impactful, foundational things to ensure wellbeing. Meanwhile, families lacking food security or housing need more support to meet essential developmental needs.

Parenting Teens and the Limits of Data

As a parent of a teenager, Oster shared how parenting gets murkier as kids get older. The problems are less uniform, and the data is thinner. Still, she offered one piece of practical wisdom: just be present. Her best strategy? Sit outside her daughter’s room in the evenings, and be ready when she wants to talk. “It’s really time-consuming,” she admitted, “but that’s it. Just be there.” 

Think Better with Emily Oster, audience

Grandparents, Screen Time, and Vaccine Hesitancy

During the Q&A, Oster addressed common parenting concerns:

  • Grandparents: Give advice once, then zip it. Repeating the same suggestion often backfires.
  • Neurodivergent kids: Ignore one-size-fits-all advice. Find trusted resources that work for your family, and block out noise from internet trends.
  • Screen time: It’s not inherently bad, but it displaces other things. Plan it intentionally, make sure essentials (sleep, outdoor time, meals) come first, and maintain boundaries.
  • Phones and social media: The data linking teen mental health and phone use is more complicated than headlines suggest. Parents should set boundaries but also teach kids to eventually manage their own use.
  • Teaching Kids How to Evaluate Information: One standout question asked how to teach kids to know what sources to trust. Oster acknowledged there’s no one perfect answer but offered some key principles: always consult more than one source and compare perspectives. Teaching kids to interrogate and cross-check information is the real skill.

Conclusion: Think Better with Emily Oster

This edition of the Think Better series offered an insightful and refreshingly honest conversation between economist Emily Oster and behavioral scientist Jane Risen. With clarity, humor, and humility, Oster encouraged parents to rely on data not as a prescription, but as a tool to make decisions that reflect their own values and circumstances. From debunking panic-driven headlines to navigating screen time, vaccines, and the evolving challenges of parenting teens, Oster emphasized that better choices come not from perfect answers but from thoughtful processes. The key takeaway: when we slow down, gather reliable information, and align our choices with our goals, we can think better—and parent with greater confidence and calm.

Upcoming Think Better events:

  • May 7, 2025: “Tribal: How the Cultural Instincts that Divide Us Can Help Bring Us Together” with Michael Morris, Professor of Leadership at Columbia Business School. This event will be hosted in person at Chicago Booth's Hong Kong campus. Learn more & RSVP.

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