James G. Dinan Professor, the Wharton School of the University of Pennsylvania
Katy Milkman is an award-winning behavioral scientist. She hosts Charles Schwab’s popular behavioral economics podcast Choiceology, and is the cofounder and co-director of The Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change that’s also being chronicled by Freakonomics Radio. She has worked with or advised dozens of organizations on how to spur positive change, including Google, the US Department of Defense, the American Red Cross, 24 Hour Fitness, Walmart, and Morningstar. Her research is regularly featured in major media outlets such as The New York Times, the Wall Street Journal, and NPR. She is the best-selling author of How to Change: The Science of Getting from Where You Are to Where You Want to Be.