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Chicago Booth Press Releases

Behavioral differences between Northern v. Southern Chinese linked to wheat v. rice farming, study shows

April 25, 2018

A new study from the University of Chicago Booth School of Business analyzing behavior patterns of people across China shows that the traditional interdependent rice-farming culture of southern China has resulted in today's residents—even city dwellers far removed from farming—being more interdependent and less controlling over their environment compared to their countrymen who hail from the more independent wheat-farming culture of northern China.