The Entrepreneurial Mindset in Corporate Strategy

VUCA-ready your organization by incorporating an entrepreneurial mindset into your corporate strategy.


In today’s fast-changing VUCA (Volatile, Uncertain, Complex, and Ambiguous) world, those with an entrepreneurial mindset succeed by being nimble as they react to market changes. And as new ventures are vulnerable to competitive threats from well-established organizations, this mindset is key in combating competition. When leaders incorporate VUCA strategies into their entrepreneurial initiatives, they are better prepared to move their organization ahead with agility and confidence.

This program prepares start-ups, early-stage investors, and corporate managers responsible for new ventures, products and services with the tools to incorporate VUCA strategies into their competitive strategic planning. Attendees will learn how to think like an entrepreneur, evaluate their competitive strategy and market positioning, analyze powerful patterns, and avoid common pitfalls in developing a growth strategy.

By attending, you will:

  • Apply the concepts of VUCA to “think” like an entrepreneur when creating a competitive strategic plan to combat well-established organizations.
  • Learn how to analyze your organization’s strategic situation and positioning, what makes your product/service great, and your competitive edge. 
  • Explore how behavioral science impacts strategy formulation and leveraging its tools for competitive gain.
  • Discover how to identify patterns in the market, industry threats, and new opportunities amid uncertainty.

Our live-online programs are delivered in a synchronous format where you'll engage with faculty, industry leaders, and a global set of peers in an interactive, high-impact virtual environment. Often, these programs blend live sessions with activities or projects, and readings to deepen one's understanding of the materials. The benefit to this format is that you'll receive Booth's rigorous content in short, digestible sessions held multiple times weekly and span over a few weeks.

Participants should expect to commit a total of 4-6 hours per week to this program.


This program includes four interactive, live-online sessions. Live-Sessions are held from 9 am-11 am CT on Mondays and Wednesdays for the April offering, and on Tuesdays and Thursdays for the June offering. 

View the full program schedule here.


Networking Forum

This program includes a live-virtual networking session, where participants will have an opportunity to introduce themselves to the cohort and share their work experience, as well as their most significant business challenge they are currently facing. Booth team members will host these forums, and will help continue post live-forum discussions onto the program's online discussion boards.

This program will benefit mid- to senior-level executives from start-ups and new ventures who are responsible for cultivating their organization’s strategy for growth. In addition, corporate managers from traditional organizations who are responsible for identifying new opportunities and launching new products/services will find this program beneficial.

Leaders from a wide-range of industries, as well as those in fields such as consulting, business development, marketing, new product development, technology, research, entrepreneurship, and general management, will find this program beneficial.

Gregory D. Bunch

Adjunct Professor of Entrepreneurship
Greg Bunch draws on a wealth of experience as an entrepreneur, manager, consultant, alderman, and teacher. He is the founder of Masterplan International Corporation, a strategy consulting firm. He was also a partner at Brandtrust, a brand strategy consultancy. Greg co-founded a healthcare software start-up in the Bay Area. He has served on corporate boards for financial services, healthcare, retail, franchising and marketing firms.

He works with Fortune 50 companies, family businesses and start-ups in the areas of innovation and strategy. He has worked with a broad array of companies including Abbott Labs, American Express, Danaher, Dover, ETS, Harley-Davidson, Hewlett-Packard, Kimberly-Clark, McDonalds, PepsiCo, State Farm and Yum! Brands.

Greg was an alderman in the City of West Chicago, serving on the infrastructure, public safety and development committees.

Greg has lectured nationally and internationally on topics related to strategy, creating customers, and innovation. He earned a bachelor's degree from Wheaton College in philosophy and an MDiv from Harvard University.

Entrepreneurial Mindset in a VUCA World

  • Why the entrepreneurial mindset is essential within mature companies
  • Four key steps to become more entrepreneurial, and four skills that help you see and create the future
  • Discover what is strategy, and what are the entrepreneurial approaches in defining corporate strategy?
  • Explore what makes your organization great, how are you are positioned, and what is your competition doing
  • Analyze who could disrupt your business, have they started, and discover how to leverage data to define and cultivate strategy

Innovation Theory in Corporate Strategy

  • “The future is already here—it’s just not very evenly distributed” William Gibson
  • Closing the innovation gap
  • Analyze powerful patterns within your industry to predict and define your strategy approach
  • Explore the steps to a new venture strategy, and how to think like a venture capitalist

A Customer-Centric Strategy

  • Winning the hearts and minds of customers
  • Behavioral science in leveraging corporate strategy
  • A customer’s role

Upcoming Courses

Date Fee
April 12-21, 2021 $2,500 Register Now
June 15-24, 2021 $2,500 Register Now