In today’s fast-changing VUCA (Volatile, Uncertain, Complex, and Ambiguous) world, those with an entrepreneurial mindset succeed by being nimble as they react to market changes. And as new ventures are vulnerable to competitive threats from well-established organizations, this mindset is key in combating competition. When leaders incorporate VUCA strategies into their entrepreneurial initiatives, they are better prepared to move their organization ahead with agility and confidence.
This program prepares start-ups, early-stage investors, and corporate managers responsible for new ventures, products and services with the tools to incorporate VUCA strategies into their competitive strategic planning. Attendees will learn how to think like an entrepreneur, evaluate their competitive strategy and market positioning, analyze powerful patterns, and avoid common pitfalls in developing a growth strategy.
By attending, you will:
Our live-online programs are delivered in a synchronous format where you'll engage with faculty, industry leaders, and a global set of peers in an interactive, high-impact virtual environment. Often, these programs blend live sessions with activities or projects, and readings to deepen one's understanding of the materials. The benefit to this format is that you'll receive Booth's rigorous content in short, digestible sessions held multiple times weekly and span over a few weeks.
Participants should expect to commit a total of 4-6 hours per week to this program.
This program includes four interactive, live-online sessions. Live-Sessions are held from 9 am-11 am CT on Mondays and Wednesdays for the April offering, and on Tuesdays and Thursdays for the June offering.
View the full program schedule here.
This program includes a live-virtual networking session, where participants will have an opportunity to introduce themselves to the cohort and share their work experience, as well as their most significant business challenge they are currently facing. Booth team members will host these forums, and will help continue post live-forum discussions onto the program's online discussion boards.
This program will benefit mid- to senior-level executives from start-ups and new ventures who are responsible for cultivating their organization’s strategy for growth. In addition, corporate managers from traditional organizations who are responsible for identifying new opportunities and launching new products/services will find this program beneficial.
Leaders from a wide-range of industries, as well as those in fields such as consulting, business development, marketing, new product development, technology, research, entrepreneurship, and general management, will find this program beneficial.
Entrepreneurial Mindset in a VUCA World
Innovation Theory in Corporate Strategy
A Customer-Centric Strategy