Panel discussion: “Legalized Marijuana: A Market to Get High On?”
October 19, 2015: 6:00 PM - 9:00 PM
The legal marijuana industry is one of the fastest-growing industries in the nation.
1 N Center Court Street
The legal marijuana industry is one of the fastest-growing industries in the nation. Medical marijuana has been legal in Oregon since 1998, but beginning in October 2015 businesses selling medical marijuana will be allowed to sell recreational weed
According to a recent report by New Frontier, a big data provider for the cannabis industry, the Oregon marijuana market will nearly double in size over the next five years.
By the end of 2015, New Frontier says, Oregon will have brought in a total of $257 million in pot sales. The company predicts that figure will increase to nearly $500 million by 2020. That will make the state a worthy rival to Colorado, a now-well-established market where $700 million worth of marijuana was sold last year.
This panel will discuss the many changes, challenges and opportunities that will occur as the market grows and marijuana moves from an illegal unregulated market to a legal regulated market.
Hosts: The Harvard Business School Association of Oregon, and Portland alumni clubs from:
Dartmouth (Tuck) Northwestern (Kellogg) Michigan (Ross)
Columbia NYU (Stern) Penn (Wharton)
Cornell (Johnson) Arizona (Thunderbird) Virginia (Darden)
Duke (Fuqua) UCLA (Anderson) Yale (SOM)
UC Berkley (Haas)
Ticket Price: $20 Early Bird per person (until Oct 9th), $25 General Admission after Oct 9, $30 at the door.
Sponsors: $500 get signage at event, names/logo on invitation and choice of 10 tickets, or 6 tickets and a display table on a side wall to promote their company/product.
Promotion: 13 participating Business School Alumni Clubs will promote to their membership.
Professor John Quelch (Speaker)
Professor John Quelch, the Charles Edward Wilson Professor of Business Administration at Harvard Business School, will come to Portland to facilitate this conversation. He has recently published a case study called "Marketing Marijuana in Colorado", which took a look at the lessons from the first six months of legalization of marijuana for recreational use in Colorado to see what they may tell us about eventual trends. rofessor Quelch is a popular and prolific author. His case studies have sold over 4 million copies, the third highest in HBS history.