How to Do PR for Your Business (otherwise known as FREE advertising)

Chicago Booth Alumni Club of Chicago

May 20, 2014: 6:00 PM - 8:00 PM

Come and join our panel of PR and media experts to learn how to get the media talking about your business.


Gleacher Center
Room 600
450 North Cityfront Plaza Drive
Chicago, Illinois

Event Details

How To Do PR (Public Relations) For Your Business, otherwise known as FREE advertising

We have all seen them - companies featured in the paper, experts quoted in the news, promotions mentioned on Facebook. Come and join our panel of PR and media experts to learn how to get the media talking about your business.

Whether you are an entrepreneur just launching your company, a small business owner looking to grow your business or an established brand - learn from our panel what will get your business noticed.

We will have a moderated panel discussion with four PR professionals and one media producer (see speaker information below) where participants will have an opportunity to ask questions followed by an open one-on-one Q&A session.

Submit questions for the panel in advance:


Booth Club Member: $20

Chicago Booth Student: $10

Non-Member: $20

Non-Member after 5/13/2014: $25



Register Online

Deadline: 5/19/2014


6:00 PM-6:30 PM: Registration and Networking

6:30 PM-7:30 PM: Panel Discussion

7:30 PM-8:00 PM: Q&A

Speaker Profiles

Anjoo Rai-Marchant (Moderator)

Erin Dendinger (Panelist)
Senior Account Supervisor, Edelman

Erin Dendinger is a Senior Account Supervisor in the Corporate Affairs practice at Edelman, the world's largest public relations firm. She is an experienced communications and PR professional who has spent several years helping enterprise IT companies build and manage brand reputation and awareness. Over the years, Erin has worked with a number of technology companies, which range from big names like Verizon Enterprise, HP and Microsoft to emerging players like Cleversafe, Damballa and Lancope.

Fritz Golman (Panelist)
Co-Host, CEO, Illinois Business this Week, Financial News Television Productions (fnTV)

Fritz has been creating exciting television since the late 1980's. He was a pioneer in streaming media, going back to the mid 1990's having partnered with PBS' Nightly Business Report. Fritz is also the director of WYCC TV's weekly political talk show, Beyond the Beltway (whose audio side is a nationally syndicated radio program). He has a national television news consultancy, working with stations coast-to-coast. He and his team have won two Emmy award and he has produced prize winning shows such as the ongoing Comcast Business Opportunity Channel series, interactive video presentations for Siemens Building Systems and developer Lexington Homes.

Megan Richards Martin (Panelist)
Founding Principal, Page One Public Relations

Megan Richards Martin is the founding principal of Page One Public Relations based in Chicago, IL. A seasoned media expert with over a decade of experience, Richards Martin utilizes her strong relationships with local and national media to effectively promote each client's strategic marketing agenda. She works closely with her clients to not only assist in developing a comprehensive plan but also makes suggestions on tactics and messaging that will be most effective with individual outlets. Megan has worked on a variety of accounts and campaigns, including Trunk Club, ULTA Beauty, Equinox Fitness Clubs, Williams-Sonoma, west elm, Magnolia Bakery and the Wit Hotel.

Melissa Ben-Yoseph (Panelist)
Principal, Melissa Kelz Communication, Inc.

Melissa is a seasoned veteran with 18 years of experience in consumer products, aesthetic beauty, healthcare and beauty communications. She has a track record of generating interest and increasing visibility through coverage in national, regional, trade and social media. She is an award-winning writer with experience in direct-to-consumer media relations, social media, and expert positioning. Her portfolio also includes organizing successful media events and building brands that resonate with target audiences.

Prior to MKC, Melissa headed consumer health and beauty accounts as a Vice President at Behrman Communications, NYC.

Nathan Ronchetti (Panelist)
Digital Account Director, Burson-Marsteller

Nathan Ronchetti is a Digital Account Director with Proof Integrated Communications, a practice area within Burson-Marsteller. He is responsible for the day-to-day account management and strategy for corporate digital projects for Hormel Foods including their corporate and recipe websites, corporate social media accounts and intranet. Nathan also works with HP on digital and creative projects ranging from microsites to infographics to video production. He has also worked with Accenture and Discover Financial Services on digital and integrated projects.


Dee Farris