Geo-Targeted Marketing using Geofence/iBeacons

Big Data and Analytics Roundtable

Chicago Booth Alumni Club of Chicago

February 20, 2019: 6:30 PM - 8:45 PM

How are Geofences and beacons helping marketers now target consumers, right at the instance of possible purchase intent?


Gleacher Center
451 N Cityfront Plaza Dr
Chicago, Illinois

Event Details

Over the last several years, as hardware and sensor innovations have started leveraging geo-location services significantly, consumer location data is now driving ad targeting, us-er engagement, customer insights and campaign measurement at a similar pace and scale with traditional metrics such as POS data, online interactions, and email response rates. Geofences and beacons are producing opportunities to engage consumers with meaningful content and information that would have been otherwise delivered non-contextually, turn-ing stale. Pinaki will explore the underlying technology, the use cases (mostly retail), and opportunities of analyzing big data in light of sensors, smartphones, and high-speed cellu-lar and wi-fi connectivity at retail spaces. Platform:


Early $10
Week of $15
At the Door $20


Register Online

Deadline: 2/20/2019

Speaker Profiles

Pinaki Saha (Speaker)
Principal, Anshar Labs

Pinaki, a creative missionary and a platform architect, has been in the high tech industry for 20 years. A Nuclear Physicist by training, Pinaki's contributions in high-end algorithms for the Dept. of Defense and NOAA led him to tech when was coming to life in 1998. He played leadership roles in designing auction sites for and building enterprise systems with Lockheed Mar-tin and the U.S. Federal Government. Pinaki deployed Fintech programs at Chase and co-founded 6 startups in consumer Internet space involving video streaming, games, IoT, and MARTECH. Recently, Pinaki has been passionately designing mobile delivery systems with Qualcomm/Gimbal for IoT platforms and location based crowdsourced utilities. Pinaki earned his MBA from the University of Chicago, Booth School of Business. His work and thoughts have been published in highly coveted media such as TIME, FOX, NBC5, CASSANDRA DAILY (a CAA company publication) and TECHCRUNCH. A comprehensive list of Pinaki's pursuits can be found at>


Roger Moore, '92 
Senior Director / Gartner Consulting