Event Details
Much buzz floats around the Internet these days about social media. But like
web developments of the past, hype has started to overshadow the real
practical marketing implications and capabilities underpinning this
movement. What is social media? Is it hype, or is it reality? This session will lay out clearly and succinctly what social influence marketing is, why
it's real, the implications of social media on your organization, and what
you can do, as a marketing executive, to make best use of social influence
marketing practices.
Speaker Profiles
Dave Friedman (Speaker)
President, Central Region, Razorfish
David Friedman is president of Razorfish, Central Region where he has
overseen the region's rapid growth since 2004. He has spent the last 20
years helping companies grow sales and customer relationships through the
use of digital technologies. Dave also serves as an industry thought leader
by providing commentary on a wide range of timely Interactive marketing
topics, including penning a monthly column for Chief Marketer.
Dave holds a BA
from Cornell University and an MBA from the University of Chicago Booth
School of Business.